Why Should I Design My Website To Be Responsive?
For the last few years, whether I’ve been working for an advertising agency or now at BeBizzy Consulting, the main question is, “why do I need in a new website?”
The answers are numerous, but one stands out above all the rest… your site needs to be responsive.
The arguments to spend the money on responsive design are many, including:
- Nearly 60% of American adults use a smartphone, and almost that same amount of internet traffic is performed by mobile devices. Your site needs to be viewed on these devices with a positive experience.
- The smartphone is the new phone book. Every year we get a phone book delivered, but how many times do you look contact information up on your smartphone instead of dusting off a large, alphabetical listing? Responsive sites provide an easy way to get your contact information front and center on your page even to mobile users.
- If B2B, more millenials are doing research on your companies and using mobile devices.
- Huge difference in computer sizes. I use two 23″ monitors, some use a single 27″, and then there’s the mobile guy who uses a 12″ laptop. All need a similar experience.
- Does your competition have a responsive site yet? If they do, they are getting leads from mobile users. If they do not, YOU can get a jump on them and get more leads.
- If you are doing any sort of Search Engine Optimization (SEO) it’s much easier to optimize for one site than for two. Send everyone to the same page for the same information and focus marketing dollars instead of splitting and spending extra money to reach both audiences.
- Google, who owns nearly 70% of the search market, states that responsive web design is an industry best practice.
- And finally, nearly 75% of consumers bring their smartphone to the bathroom. Talk about a captive audience.
Important Topic Info
Responsive sites provide a similar experience to visitors regardless of the device or resolution on which they view the site. What that really means is that whether the users hits the site on their desktop or on their smarphone the information should be similar. Not exactly the same, as the screen sizes are vastly different, but similar.
Mobile First Indexing
Google had intended 2022 to be the year it used mobile first indexing to rank a site’s SEO factors. It has since backed off on that, but having a site perform at its best when viewed on smaller laptops, tablets and phones should be a primary reason for building or re-launching a website.
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