What Is An SEO Audit?

An SEO audit is the process of analyzing how well your website compares to the unpublished best practices of Google and other search engines.

The purpose of the audit is to identify as many structural issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

Although many run the audit one time, it’s recommended to be a continuing process to reveal fluxuating results that are due to changes in the indexing process rather than the structure of the  website. Sometimes Google makes changes that affect large numbers of sites and will correct just a few days later to bring results back into proper alignment.

An SEO audit is essentially a “health check” for your website’s hosting, structure and content.

What Should An SEO Audit Show?

Using a number of tools, BeBizzy Consulting will uncover the basic structure and function of the websites. Revealed in the audit will be:

  • Technical Audit
    • Indexing status
    • Redirects (intended or otherwise)
    • Page Speed
    • URL Structure
    • XML Sitemap
    • Duplication
    • Crawlability
    • Mobile SEO analysis
  • On-Page Audit
    • Site Content Structure
    • Keyword Research
    • Keyword Use
    • Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
    • Schema
    • Internal Linking & HTML Sitemap

Some access to certain tools may be needed to perform a complete audit, including but not limited to :

  • Google Search Console
  • Google Analytics
  • Website or WordPress dashboard
  • Website FTP or Cpanel
  • A client point of contact to authorize access with OTP (one-time password) codes

Why Should I Audit On A Regular Basis?

Much like your vehicle, or really just like YOU, it’s important to take health snapshots of your website’s health. It is what many people have as a first impression of your business. SEO audits make sure the content is being indexed correctly, shown to searchers on a consistent or increasing arc, and no major technical issues are affecting that indexing.

The audit will also show where your competitors are compared to your website. If suddenly their site traffic balloons and yours does not, that can affect your traffic, calls, and inevitably your revenue.

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road for SEO success. It’s important to pay attention to your competition’s SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance.

Have more questions regarding SEO audits or your WordPress websites? Contact BeBizzy Consulting today using the form at the bottom of this page and let’s get your project started!

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