There’s a fair amount of discussion about making a website optimized for Local SEO. While it is possible to create content that targets a local demographic, Google and Bing do much of the heaving lifting for certain terms.
Some terms, like WordPress, are a national search term, and Google will display results accordingly. But if a visitor is looking for a local home remodel center in Bismarck, they will be shown local results like Leingang.com.
So while it seems like a great idea to write very targeted content based on a location like SEO in Bismarck, writing content that is valid to the topic is more important for most keywords. Then, it’s important to have easy-to-find maps, contact information, and even to update Local Business Listings across multiple business listings to increase visibility of the website and make it easier to find.
Local SEO Stats
- In 2020, 93% of consumers used online searches to find a local business.
- Local and organic searches together make up 69% of overall digital traffic.
- 42% of local searches involve clicks on the Google Map Pack.
- As of 2021, 42% of local searches involve clicks on the Google Map Pack.
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