Why Do I Need SEO?

Search Engine Optimization, or SEO, is an important part of your digital strategy whether you’re located in Bismarck or New York. It’s the processes used by web designers and marketers to let search engines like Google and Bing find your products, services and information.

Good SEO isn’t just a good way to build search engine friendly websites, it’s about making it easier to read for your visitors and potential clients as well. Modern search engines have developed a constantly-changing algorithm that “reads” the page content like a human and uses a series of factors to decide if the page is valid for the search term or keyword.

Search engines like Google and Bing are the new method of acquiring customers called inbound marketing. Instead of broadcasting a marketing message on the radio, television, newspaper or billboard, it’s placed on  the website and inside the search engines. When a keyword is searched, Google displays what it feels are the best pages, companies and websites that match the criteria desired by the searcher.

Putting some strategy into the design of the site, the content and the programming can greatly affect how the site is indexed and displayed by the search engines. But as stated earlier, the algorithm changes daily so it’s best to constantly monitor and adapt the pages and content to Google’s parameters, even in Bismarck.

Important Topic Info

SEO Audit Items

  • The entire website structure
  • The domain name
  • Security certificates (SSL)
  • The server response
  • The page content and meta data
  • Competitive sites
  • Links back to your page including social media

Learn More About Local SEO

What HURTS A Website’s SEO?

In addition to having GOOD SEO practices in place, it’s also important to fix some under-performing or missing portions of the website or server.

Again, this list could be much longer, but some common issues are :

  • No SSL (security certificate) or an improperly configured certificate
  • No mobile responsiveness, or a dedicated mobile-only website
  • Duplicate content inside the website
  • Mobile interstitials (ads or newsletter signups)
  • Keyword stuffing or hidden links
  • Poorly performing server or website

    SEO Consulting

    • SEO Audit – We start each search engine optimization client with a full audit of the current website and industry. Determination of whether the focus is local or global is key to
    • Keyword Research and Analysis – What keywords do you currently rank for on Google and Bing? What keywords would you LIKE to rank for? This is a long-term strategy that can involve re-writing website content, adjusting page titles, descriptions and meta information and even re-organizing the page itself.
    • Website Redesign – Upon review it may just be that the only way to increase the website’s SEO authority is to do a full redesign. Maybe the code is just too old and non-responsive. Maybe restructuring the content is too complicated without migrating it to a CMS like WordPress. Maybe it’s on a server that just isn’t handling the response rate or bandwidth needs. BeBizzy Consulting can help you quickly move the site to a fresh install while maintaining the authority of the old site.
    • SEO Strategy : With all of this in mind do you just need some help in pointing towards the right strategy? BeBizzy Consulting can help you identify a custom SEO assessment for the long-term success of your search engine marketing.

    Let’s Get Started

    Complete the form below and BeBizzy Consulting to book your consultation. For more urgent requests, please text or call 701-214-6271.