Local SEO

There’s a fair amount of discussion about making a website optimized for Local SEO. While it is possible to create content that targets a local demographic, Google and Bing do much of the heaving lifting for certain terms.

Some terms, like WordPress, are a national search term, and Google will display results accordingly. But if a visitor is looking for a local grocery store they willbr shown the closest stores with the bedt SEO strategy.

So while it seems like a great idea to write very targeted content based on a location like SEO in Bismarck, writing content that is valid to the topic is more important for most keywords. Then, it’s important to have easy-to-find maps, contact information, and even to update Local Business Listings across multiple business listings to increase visibility of the website and make it easier to find.