Is Your Website As Unique As You Think?

Is Your Website As Unique As You Think?

You’re Not As Unique As You Think You Are.

Well over a decade ago, I was in a room with a web consultant talking about the needs, wants and desires for our company’s website. We put on a wonderful presentation with details about our shopping cart, sales funnel, web pages and contact info.

Once we wrapped up, we went around the room to us various officers in the company, and we ended up at the web consultant. 

He spoke a phrase that has stuck with me ever since that day, because he was right… “your website isn’t as unique as you think.”

Our marketing team was in shock. They had put weeks into finding the right mix of aggressive sales tactics and subtle follow up emails, profitable rebill features, and great information. 

We were unique. But we weren’t. The consultant went on to explain that there were dozens, hundreds probably, websites with most ,if not all, if not MORE, of the features we were talking about. We just needed to emulate the ones we liked that odds were that we would have the site we wanted, all without having to develop from scratch and basically using off-the-shelf code.

He was right, and I promote this to nearly all of my clients. Your website isn’t what makes you unique, it’s the product, service and culture.

On this podcast I talk more about why WordPress can make parts of your website unique by using plugins, themes and CSS code that works universally in the WordPress architecture while making the site work on existing code.

WordPress Is The Most Popular CMS

It’s been reported that WordPress is by far the biggest content management system on the internet… by far. It’s possible to create a very modern looking website, but using “off-the-shelf” plugins and themes.

  • WordPress is now attributed to 64.9% of all websites using a CMS (content management system). This includes Drupal, Joomla, Wix, Squarespace, etc.
  • Of the ENTIRE internet, WordPress has 41.7% of the websites on the web. That’s a HUGE marketshare of anything.

And some of the big websites using WordPress are:

  • TechCrunch
  • Microsoft News
  • Skype
  • BBC America
  • Vogue

So in reality, you may think your website is totally unique, but most likely it can be built with plugins, themes, and CSS code already developed.

Hosting

There are some basic needs for most WordPress websites.

  • PHP 5.4 or better
  • Maria or MySQL databases
  • Apache
  • HTTPS support

Plugins

  • The WP repository have over 58,000 plugins in the site, and there are thousands more not included in the repository for various reasons.
  • There’s plugin for just about everything including security, media, photo galleries, calendars, language switchers, sports scores and standings, and much, much more.
  • The internet is LOADED with resources to find the right plugin.
    • Podcasts
    • Social Media Groups
    • Internet Forums
    • Sites like mine.

Themes

  • There are over 11,000 themes available for WordPress… from just Theme Forest! That’s one place.
  • There are countless number of themes beyond that, not to mention child themes, layouts, and other display options. 

So to wrap things up, I’m not telling you that your site is not special. It is. It gives you a chance to tell your story, sell your products and services, and interact with your customers. But before you spend weeks or more trying to craft the perfect site, remember that the site can really be sped up and do all the things you want, just by finding plugins and themes that meet your expectations.

WordPress News

WordPress 5.8 Beta 1 Has Been Released

  • Released June 8, 2021
  • It is the first beta, so look for at least one more
  • Actual formal release scheduled for July 20, 2021
  • My biggest

Thanks for listening to this episode of the WP Wednesday Podcast.

Do you have questions, experiences related to today’s topic? Head over to @Bebizzy on Twitter and send them there. 

Don’t forget to try out Rank Math and super power your site’s SEO by going to bebizzy.com/rankmath

And also I would love if you would subscribe to the WP Wednesday podcast on Apple podcasts, Stitcher radio or your favorite podcast app.

Then you can sit back, relax, and leave the technical stuff to us

Google Mobile Indexing Starts in March 2021

Google Mobile Indexing Starts in March 2021

Google Will Start Exclusively Indexing Mobile in March 2021

This is the WP Wednesday podcast episode 125 : Google Mobile Indexing Is Here!

My name is Marv Dorner of BeBizzy Consulting and today we’re going to talk about getting your site ready for use on mobile devices.

Google Mobile Indexing Is Here!

by BeBizzy Consulting | BeBizzy Break Podcast

Google Mobile Indexing Tips 

There is technically no difference between mobile and classic desktop indexing.

  • For years Google has managed two indexes, but both simply index what it can and present the results depending on which device is being used by the search user.
  • Because there are many desktop and mobile sites for the same domain, Google has indexed different portions of the site that are “visible” to each device. 
  • Google has also been indexing mobile only since July 2019, so if you’ve launched a new site since then, the site is already in the database as mobile.

What do you need to do to prepare your site for mobile indexing

  • Your website should provide the same experience whether it’s desktop or a mobile device. All of the content (video, text, images, etc) that you want tied to the page should be shown on all devices, especially mobile since that’s what Google will be using as a milestone.
  • Ensuring Googlebot can access and render mobile and desktop page content and resources.
  • Making sure the mobile site contains the same content as the desktop site.
  • Using the same meta robots tags on the mobile and desktop site.
  • Using the same headings on the mobile site and desktop site.
  • Making sure the mobile and desktop sites have the same structured data.

Google warns that if you purposefully serve less content on the mobile version of a page than the desktop version, you will likely experience a drop in traffic.

  • The reason? According to Google, they won’t be able to get as much information from the page as before (when the desktop version was used).

Tools to test mobile indexing

Viewing of mobile websites has increased from over 30% in 2015 to now over 50%, and there’s no sign of slowing down. Even if your customers are thought to be mainly on desktop and laptop computers, mobile indexing will force you to get your website designed for mobile use starting in March 2021. 

If you need help getting this process done, especially in a WordPress environment, please contact BeBizzy Consulting at bebizzy.com and let’s get your site ready for mobile use.

Google Mobile Indexing Is Here!

by BeBizzy Consulting | BeBizzy Break Podcast

Do Headings Affect Your SEO Rankings?

Do Headings Affect Your SEO Rankings?

Do Headings Have to be Used in a Specific Way?

Heading tags are a great way to format your web pages by giving them primary headlines, separate a new idea or topic, or even easily identify important ideas.

But for years it’s been widely accepted that these headlines needed to be used in order, or at least correctly inserted on a page to be ranked higher by Google when it indexes the page.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast

Why How a Page Looks to a Visitor is More Important Than How It Looks To Search Engines

H1 tags and other headings are great in formatting your page for easier reading. And while that’s always been important, there are a few SEO consultants that feel how Google reads a page can be more important than how a human reads it. So formatting your headings properly (H1, H2, H3, etc) was thought to be more important than how it appears on the page.

But recently it’s become more apparent this is not as important as previously thought. SEO consultants are testing the theory that using multiple H1 tags, using tags out of order, or even NOT having any tags doesn’t affect SEO much, if at all.

  • Neal Patel : Do Headings Really Impact Search Rankings? https://neilpatel.com/blog/headings-impact-seo/?fbclid=IwAR1nwdmiU2pvBvjoa_IUlPNzq6FLPuTKViw4FrgK4BOiaRBzIrgxJA3EQqc
    • Neal ran four tests on pages to see the effect on their search rankings
      • Control Group – this group of pages were left “as is.” No changes to copy, formatting or anything.
      • Headings Group – All the pages were formatted with H1 as page title, H2 for subsections, and H3 & H4 a subsections under those.
      • Normal Text Group – No headings at all. Everything on the page was in the normal <p> paragraph text size and designation
      • Normal Text Group with Adjusted Font Sizes Group – Like the Normal Text Group all of this content was set at <p> level text. But some headings an other text had increased font sizes inline to make them appear differently.
    • Results over 3 months
      • Control Group – 2.89% increase in rankings and search traffic
      • Headings Group – 2.72% increase
      • Normal Text Group – 3.53% DECREASE in traffic
      • Normal Text with Adjustments – 2.85% increase
    • What does this show? Headings are NOT the biggest factor, but how easy the text is for HUMANS to read is. Larger text, either by using heading tags, or simple font size increases, can identify what topics or data is more important and says the text below it is there to help support the main idea.

This proves H1 tags arent really helpful for search, but to say they aren’t necessary is a mistake for people visiting your website.

Heading tags help identify page titles, content breaks, important messages, and other places in the attention that should paid attention.

Do you have questions, experiences or questions related to this topic? Head over to @Bebizzy on Twitter and send them there. I’m not a huge DM user, so just mention me in your comment. Or leave comments at bebizzy.com, and then sit back, relax, and leave the technical stuff to us.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast