Google Mobile Indexing Starts in March 2021

Google Mobile Indexing Starts in March 2021

Google Will Start Exclusively Indexing Mobile in March 2021

This is the WP Wednesday podcast episode 125 : Google Mobile Indexing Is Here!

My name is Marv Dorner of BeBizzy Consulting and today we’re going to talk about getting your site ready for use on mobile devices.

Google Mobile Indexing Is Here!

by BeBizzy Consulting | BeBizzy Break Podcast

Google Mobile Indexing Tips 

There is technically no difference between mobile and classic desktop indexing.

  • For years Google has managed two indexes, but both simply index what it can and present the results depending on which device is being used by the search user.
  • Because there are many desktop and mobile sites for the same domain, Google has indexed different portions of the site that are “visible” to each device. 
  • Google has also been indexing mobile only since July 2019, so if you’ve launched a new site since then, the site is already in the database as mobile.

What do you need to do to prepare your site for mobile indexing

  • Your website should provide the same experience whether it’s desktop or a mobile device. All of the content (video, text, images, etc) that you want tied to the page should be shown on all devices, especially mobile since that’s what Google will be using as a milestone.
  • Ensuring Googlebot can access and render mobile and desktop page content and resources.
  • Making sure the mobile site contains the same content as the desktop site.
  • Using the same meta robots tags on the mobile and desktop site.
  • Using the same headings on the mobile site and desktop site.
  • Making sure the mobile and desktop sites have the same structured data.

Google warns that if you purposefully serve less content on the mobile version of a page than the desktop version, you will likely experience a drop in traffic.

  • The reason? According to Google, they won’t be able to get as much information from the page as before (when the desktop version was used).

Tools to test mobile indexing

Viewing of mobile websites has increased from over 30% in 2015 to now over 50%, and there’s no sign of slowing down. Even if your customers are thought to be mainly on desktop and laptop computers, mobile indexing will force you to get your website designed for mobile use starting in March 2021. 

If you need help getting this process done, especially in a WordPress environment, please contact BeBizzy Consulting at bebizzy.com and let’s get your site ready for mobile use.

Google Mobile Indexing Is Here!

by BeBizzy Consulting | BeBizzy Break Podcast

Do Headings Affect Your SEO Rankings?

Do Headings Affect Your SEO Rankings?

Do Headings Have to be Used in a Specific Way?

Heading tags are a great way to format your web pages by giving them primary headlines, separate a new idea or topic, or even easily identify important ideas.

But for years it’s been widely accepted that these headlines needed to be used in order, or at least correctly inserted on a page to be ranked higher by Google when it indexes the page.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast

Why How a Page Looks to a Visitor is More Important Than How It Looks To Search Engines

H1 tags and other headings are great in formatting your page for easier reading. And while that’s always been important, there are a few SEO consultants that feel how Google reads a page can be more important than how a human reads it. So formatting your headings properly (H1, H2, H3, etc) was thought to be more important than how it appears on the page.

But recently it’s become more apparent this is not as important as previously thought. SEO consultants are testing the theory that using multiple H1 tags, using tags out of order, or even NOT having any tags doesn’t affect SEO much, if at all.

  • Straight from Google’s Essential Office Hours Hangouts : https://youtu.be/rwpwq8Ynf7s?t=1427
    • 23:47 – 25:05 – John Mueller regarding H1 tags.
  • Neal Patel : Do Headings Really Impact Search Rankings? https://neilpatel.com/blog/headings-impact-seo/?fbclid=IwAR1nwdmiU2pvBvjoa_IUlPNzq6FLPuTKViw4FrgK4BOiaRBzIrgxJA3EQqc
    • Neal ran four tests on pages to see the effect on their search rankings
      • Control Group – this group of pages were left “as is.” No changes to copy, formatting or anything.
      • Headings Group – All the pages were formatted with H1 as page title, H2 for subsections, and H3 & H4 a subsections under those.
      • Normal Text Group – No headings at all. Everything on the page was in the normal <p> paragraph text size and designation
      • Normal Text Group with Adjusted Font Sizes Group – Like the Normal Text Group all of this content was set at <p> level text. But some headings an other text had increased font sizes inline to make them appear differently.
    • Results over 3 months
      • Control Group – 2.89% increase in rankings and search traffic
      • Headings Group – 2.72% increase
      • Normal Text Group – 3.53% DECREASE in traffic
      • Normal Text with Adjustments – 2.85% increase
    • What does this show? Headings are NOT the biggest factor, but how easy the text is for HUMANS to read is. Larger text, either by using heading tags, or simple font size increases, can identify what topics or data is more important and says the text below it is there to help support the main idea.

This proves H1 tags arent really helpful for search, but to say they aren’t necessary is a mistake for people visiting your website.

Heading tags help identify page titles, content breaks, important messages, and other places in the attention that should paid attention.

Do you have questions, experiences or questions related to this topic? Head over to @Bebizzy on Twitter and send them there. I’m not a huge DM user, so just mention me in your comment. Or leave comments at bebizzy.com, and then sit back, relax, and leave the technical stuff to us.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast