Do Headings Affect Your SEO Rankings?

Do Headings Affect Your SEO Rankings?

Do Headings Have to be Used in a Specific Way?

Heading tags are a great way to format your web pages by giving them primary headlines, separate a new idea or topic, or even easily identify important ideas.

But for years it’s been widely accepted that these headlines needed to be used in order, or at least correctly inserted on a page to be ranked higher by Google when it indexes the page.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast

Why How a Page Looks to a Visitor is More Important Than How It Looks To Search Engines

H1 tags and other headings are great in formatting your page for easier reading. And while that’s always been important, there are a few SEO consultants that feel how Google reads a page can be more important than how a human reads it. So formatting your headings properly (H1, H2, H3, etc) was thought to be more important than how it appears on the page.

But recently it’s become more apparent this is not as important as previously thought. SEO consultants are testing the theory that using multiple H1 tags, using tags out of order, or even NOT having any tags doesn’t affect SEO much, if at all.

  • Straight from Google’s Essential Office Hours Hangouts : https://youtu.be/rwpwq8Ynf7s?t=1427
    • 23:47 – 25:05 – John Mueller regarding H1 tags.
  • Neal Patel : Do Headings Really Impact Search Rankings? https://neilpatel.com/blog/headings-impact-seo/?fbclid=IwAR1nwdmiU2pvBvjoa_IUlPNzq6FLPuTKViw4FrgK4BOiaRBzIrgxJA3EQqc
    • Neal ran four tests on pages to see the effect on their search rankings
      • Control Group – this group of pages were left “as is.” No changes to copy, formatting or anything.
      • Headings Group – All the pages were formatted with H1 as page title, H2 for subsections, and H3 & H4 a subsections under those.
      • Normal Text Group – No headings at all. Everything on the page was in the normal <p> paragraph text size and designation
      • Normal Text Group with Adjusted Font Sizes Group – Like the Normal Text Group all of this content was set at <p> level text. But some headings an other text had increased font sizes inline to make them appear differently.
    • Results over 3 months
      • Control Group – 2.89% increase in rankings and search traffic
      • Headings Group – 2.72% increase
      • Normal Text Group – 3.53% DECREASE in traffic
      • Normal Text with Adjustments – 2.85% increase
    • What does this show? Headings are NOT the biggest factor, but how easy the text is for HUMANS to read is. Larger text, either by using heading tags, or simple font size increases, can identify what topics or data is more important and says the text below it is there to help support the main idea.

This proves H1 tags arent really helpful for search, but to say they aren’t necessary is a mistake for people visiting your website.

Heading tags help identify page titles, content breaks, important messages, and other places in the attention that should paid attention.

Do you have questions, experiences or questions related to this topic? Head over to @Bebizzy on Twitter and send them there. I’m not a huge DM user, so just mention me in your comment. Or leave comments at bebizzy.com, and then sit back, relax, and leave the technical stuff to us.

Do Headings Affect Your SEO Rankings?

by BeBizzy Consulting | BeBizzy Break Podcast

My “My 3 Words” Exercise

My “My 3 Words” Exercise

3Every year one of my social media mentors (even though he might not know it) publishes a post with his three words.

The exercise forces Chris Brogan to look at “goals and intentions” for the coming year and filter those goals down to three simple words that may be used as a destination for you in the coming year.

Previous 3 Words for Chris were Reinvest-Package-Flow, Temple-Untangle-Practice, and Ecosystems-Owners-Kings. These seem vague, and that’s intended, but once you pull those words back and find out what build up to that single word, or series of words, you really see the value of the exercise.  After watching this exercise for years, I’m finally ready to take part and announce my #threewords.

My Three Words

  1. Widen – I’ve done a pretty good job of networking in the last few years, both online and in circles offline. In the past I really wasn’t in a position to leverage those contacts into anything other than personal friendships or information sharing. But now with BeBizzy Consulting re-launching it’s time to reach out to those resources and widen the scope of that network. I look forward to reconnecting with past colleagues and to expand on current working relationships to get the word out about BeBizzy Consulting.
  2. Educate – There are huge opportunities to learn in the skills I’ve already developed. I plan on diving head-first into SEO concepts, WordPress security and optimization, Google Analytics and more to make myself more valuable to current and future clients, and also to potential partners on certain projects.
  3. Center – The last few years have been a whirlwind of starting new jobs, sending our only child off to college and adjusting to empty-nest syndrome, and a wild rise in wedding and other DJ events with BeLoud Entertainment. Starting out on my own won’t be any less wild, and the kid and DJ business won’t be going away, but this year will be about concentrating on building BeBizzy Consulting into a successful small business that will continue to grow for years to come.

So what do you think? Are you ready to put your three words down on paper, or the internet? Or have you already done so? Thanks for a great exercise, Chris. Now to see what happens!

Send me your comments @BeBizzy on Twitter or post them below!