Speeding Up Your WordPress Site With WP-Rocket

Speeding Up Your WordPress Site With WP-Rocket

What is WP Rocket?

WP Rocket is a caching and optimization plugin that takes the code, content, images, videos and other pieces of your website and finds a faster way to present them to your website visitors. That can be storing them on their computers or on a CDN (content data network). It can be combining or moving CSS and javascript files to minimize the time spend processing the code. It can be reducing the number of calls made off the server to Google or other sites.

WP Rocket does all of this, with about ten minutes of setup and a few bucks. Speaking of a few bucks… if you want to purchase WP Rocket, go to bebizzy.com/rocket and get started today!

WP Rocket

by BeBizzy Consulting | BeBizzy Break Podcast

How Can WP Rocket Speed Up My Website?

There’s only so much you can do technically to increase your website speed. Load times are based on server response times, bandwidth, hard drive speeds… and then it’s down to the software. 

CDNs and optimized code definitely help but eventually you’re down to leaning on more involved 

Features

  • Basic setup was done in about 10 minutes.  Advanced setup, configuration and testing can take additional time, but all options are pretty much toggled on/off.
  • Page caching
    Really decreases page load time by serving up indexed and cached items.
  • Preloading
    Because the crawler simulates a visit to preload the cache, the indexing of your website by search engines is instantly improved.
  • Sitemap loading
  • GZIP Compression
    WP Rocket compresses HTML, CSS, javascript and other code to optimize it by decreasing the size.
  • Browser Caching
    Modern browsers can look for the same photo, video, HTML code and other pieces of a website faster locally that it can sending requests to a website. WP Rocket helps optimize that.
  • Database optimization
    WP Rocket helps clean up databases and make them run more efficiently.
  • Google fonts
    Decreases the requests for unused fonts by only grabbing what is needed to properly display on the site.
  • Remove query strings from Static Resources
    Improves load time and testing scores by removing query strings from CSS and JS files.
  • Lazyload images and videos
    Images and other content doesn’t load until it becomes evident the visitor wants or needs them.
  • Defer Javascript
    Load JS files at the bottom of the page unless necessary elsewhere. This speeds up the page by not loading code before visible items.
  • CDN
    I have mine connected to my Stackpath CDNs, but Cloudflare and other URLS are easily inserted in the settings.
  • Works with eCommerce

Pricing 

All pricing for WP Rocket is on an annual basis to keep updates and support access. You could allow the plugin to lapse, but as WordPress, PHP versions, your themes, your other plugins and more advance the plugin may not work as intended and also become a security issue.

  • $49 for one site
  • $99 for three sites (annual)
  • $249 for unlimited websites

Some other features

  • Works for multi-lingual sites
  • Works in multisite environments
  • You can turn on and off features to connected users with a simple toggle button
  • All features of the plugin can work on mobile without additional programming or configuration.

Support is email support. Only sent one ticket but got a response in about two hours, which is decent.

If you’re looking to speed up your WordPress site, I can’t recommend WP Rocket enough! Head over to https://bebizzy.com/rocket and get signed up.

Do you use WP Rocket or another caching pluging? Leave me comments @BeBizzy on Twitter!

WP Rocket

by BeBizzy Consulting | BeBizzy Break Podcast

What Are Landing Pages and Why Do I Need One?

What Are Landing Pages and Why Do I Need One?

Landing Pages

You’ve probably heard of landing pages. You may even HAVE a landing page. But you also might not know why you have it, what it’s doing, or even how to fix it if you’re not seeing results.

On today’s Episode 70 of the BeBizzy Break Podcast we talk with the Landing Page School Podcast host Nicholas Scalice and find out what you might, and might not, know about landing pages.

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

First, some tech news

First, two big updates in the last week or so.

WordPress 4.9.8 was launched.  We are getting very close to 5.0, which will include the Gutenberg update to WordPress. Very anticipated version which will bring on a visual editor and promises to change the WP landscape for the better. That remains to be seen with older websites, themes, etc. But the 4.9.8 update does have the “Try Gutenberg” callout. It’s an opportunity to try the Gutenberg editor before it is released in 5.0. I have not doesn’t it yet, but will test shortly.

Also has 18 privacy fixes and a few other improvements. I’ve updated all my sites with not issues, but make sure you back up before you do anything.

Also, Android released it’s Android P (Pie) update for the Google Pixel phones. I updated my Pixel 2 XL on Monday. Small changes in the notifications and menus, but for the most part it was a pretty seamless update. I’m sure there will be more as I use it, including the Adaptive Battery feature, which promises to turn down battery usage on apps that are not in use at the time, but still running.

Finally, Samsung will be announcing the Note 9 tomorrow (Aug 9). Lots of huge improvements for this devices anticipated including a bigger battery, better screen and camera, and the Adaptive Battery. Can’t wait for that announcement. FYI, you can sign up to watch the announcement live at this Samsung website.

Now on to today’s main topic… landing pages. Most of you have heard the term, and maybe even use them on your websites. But I have a couple of sites that are going to be implementing them, and decided now would be a great time to bring in an expert, which is why I called on Nicholas Scalice, the host of the Landing Page School Podcast.  So this is me, and Nicolas Scalice… enjoy.

What are Landing Pages

Landing pages are a page on your website that has a very specific purpose, audience, and/or message. It should be developed to get the visitor to perform one action… purchase something, sign up, request info, download a PDF, contact you… one specific action.

The difference between a home page, or even an interior page and a landing page is on these pages, you are directing visitors to other pages in the website to get more information, and on a landing page, again, you are getting visitors to do that one specific action.

How to Get Traffic To A Landing Page

Most traffic is directed to landing pages through paid marketing efforts. Things like Google Ads and Facebook ads allow you to be very specific to the audience and who you would drive to see the main message on that landing page. It also works if you drive landing pages through traditional means like billboards, radio, tv, print, etc because you are serving a very specific message on both the ad and the landing page. The trick is NOT to drive all of this traffic to the home page, as that has a very open message instead of the message match between the ad copy and the page.

What Should You Have On A Landing Page?

Nicholas gave us six items to have on a landing page which answer certain questions :

  1. What Is It? What is the offer? What is the landing page about?
  2. Can It Help Me? Is it something that can make my life or business better or easier?
  3. Do I Like It? Is the visual design of the page good and trushworthy?
  4. Do Others Like It? Is there social proof that says other visitors and clients like it?
  5. Trust. Is there something on the landing page that says this site and/or product is trustworthy?
  6. How Do I Get It? What’s the call to action? How do I order, sign up, or purchase?

In regards to length of the page, there is not measurement. In fact, it’s good practice to NOT index the page so SEO rules don’t apply. Concentrate on conversion optimization, not SEO optimization. Also keep in mind, where your customers will be viewing the page. If it’s mobile, small images, less text and other mobile tricks should be implemented to work on phones and tablets. Responsive or mobile themes are necessary in today’s business climate!

What Are Mistakes Made on Landing Pages?

The number one mistake made on landing pages is not having a great offer. The site might be awesome, and the ad-spend might be well thought out, but the offer might not be well thought of. Some poorly designed pages do very well, while a well designed site might not convert because the offer is bad.

It’s also a mistake to have incorrect “micro-copy,” the text on your buttons, subheadings, etc that are action focused. If you can build the “value” into the button or other text it will convert better. Try completing the phrase “I want to…” with the button or link text. I want to contact you, I want to download the free e-book, I want to purchase your widget all work great.

A/B Testing

You’re probably never going to develop the perfect landing page on run #1. A/B testing only works if you have enough traffic, and you have a plan on what to test, how long, what are we testing for, etc.

Nicholas suggests testing “bigger things” like the offer instead of button color or text.

How Do I Build A Landing Page

Unbounce : drag and drop builder for

WordPress : Page Builder called Elementor, and other themes make it easy to build quickly and efficiently.

LeadPages : Landing page creator that also interfaces with WordPress and other platforms.

How Can I Contact Nicholas Scalice?

Have any questions or suggestions landing pages or any other technology affecting your business? Leave them below, or send them to me @BeBizzy on Twitter!

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

Why You Need a Responsive Website

Why You Need a Responsive Website

responsiveFor the last few years, whether I’ve been working for an advertising agency or now at BeBizzy Consulting, the main question is, “why do I need a new website?

The answers are numerous, but one stands out above all the rest… your site needs to be responsive.

By definition, responsive sites provide a similar experience to visitors regardless of the device or resolution on which they view the site. What that really means is that whether the users hits the site on their desktop or on their smarphone the information should be similar. Not exactly the same, as the screen sizes are vastly different, but similar.

The arguments to spend the money on responsive design are many, including:

  • Nearly 60% of American adults use a smartphone, and almost that same amount of internet traffic is performed by mobile devices. Your site needs to be viewed on these devices with a positive experience.
  • The smartphone is the new phone book. Every year we get a phone book delivered, but how many times do you look contact information up on your smartphone instead of dusting off a large, alphabetical listing? Responsive sites provide an easy way to get your contact information front and center on your page even to mobile users.
  • If B2B, more millenials are doing research on your companies and using mobile devices.
  • Huge difference in computer sizes. I use two 23″ monitors, some use a single 27″, and then there’s the mobile guy who uses a 12″ laptop. All need a similar experience.
  • Does your competition have a responsive site yet? If they do, they are getting leads from mobile users. If they do not, YOU can get a jump on them and get more leads.
  • If you are doing any sort of Search Engine Optimization (SEO) it’s much easier to optimize for one site than for two. Send everyone to the same page for the same information and focus marketing dollars instead of splitting and spending extra money to reach both audiences.
  • Google, who owns nearly 70% of the search market, states that responsive web design is an industry best practice.
  • And finally, nearly 75% of consumers bring their smartphone to the bathroom. Talk about a captive audience.

So on to the next question. How much will this cost?rwd

Not as much as you would think, with BeBizzy Consulting anyways. All of our development is built on the WordPress CRM system. The code is installed in our shared server environment, backed up nightly, secured and kept updated by some great software, and is incredibly easy to navigate and edit. Best of all, the themes we purchase and use are all responsive and have been tested on many devices across many browsers to ensure your potential clients are getting to you regardless of which device is used.

So what’s the next step? Well, contacting us would be the best, easiest next step towards determining if you need to complete the migration to a responsive site. There are definitely a few more items to be concerned about like current SEO efforts and other special coding that may exist. If you want to do some checking for yourself I would suggest making a list of competitors or businesses similar in other areas and checking their websites. If you’re seeing others already configured for responsive, you’re already behind. If not, it’s a chance to jump out front and potentially capture some market share.

Responsive web design is not new, nor will it be going anywhere soon. Designing a site that’s capable to be displayed on virtually any device and display similar information is huge in minimizing the cost of multiple SEO campaigns and managing several versions of one site. Contact BeBizzy Consulting and let’s see how we can move you towards that mobile-friendly website. You decide what you want on the site, then leave the technical stuff to us.