What Do You Need To Know To Run A WordPress Website?

What Do You Need To Know To Run A WordPress Website?

What Do You Need To Know To Run A WordPress Website?

So you’ve found a host, downloaded and installed WordPress, and are ready to fire up your new website.

Now what?

Before you go beyond, or even get to this point, let’s talk about the other things you may need to know to run your own self-hosted WordPress website.

What is “self-hosted?”

There are essentially two types of WordPress websites; .org and .com

WordPress.com is a hosting environment that excels in hosting small, personal blogs and websites.

  • It’s FREE for a very limited version
  • Has other plans that can cost beyond basic hosting plans for the .com version
  • The free plan essentially runs updates and backups for no extra charge.
  • Ads are placed on the free websites and you don’t get the benefit. AND you can’t run your own ads
  • Custom themes aren’t allowed
  • Free sites have a wordpress.com domain name (something_something.wordpress.com)

So if you want more flexibility, you have to use a downloaded version from WordPress.org. But you’ll also need a host, some time to set everything up, and a bit of expertise in a WordPress environment.

We will talk about three categories of knowledge you will need to set up and run a WordPress website; server, programming/languages, and “other.”

Server

To set up a hosted version of WordPress you need a place for it to live… a server host. You’ll also need a domain name pointing at that server, but for now we’re assuming you’ve gotten that far. We’ll talk about domain names at a later date. Some server terms you’ll need to be fluent in are:

  • cPanel : a graphical interface on WordPress hosts that provide a place to edit email addresses, domains, files, databases and much more. If you host a WordPress site you could spend a lot of time in your cPanel.
  • WHM : another graphical interface, but this time it’s at the server level. It manages server resources, cPanel accounts, SSLs, and a TON more tweak settings.
  • FTP : FTP is a program on your computer (I’ve used Filezilla for years) that gives you quick access to the sites file structure so it’s easy to upload files & images, and manage files on the server. Much easier than logging into the cPanel and using the File Mangaer.
  • MySQL : Your database on most WordPress sites. Life’s a lot easier if you know how to navigate and manage your databases without relying on plugins to optimize your data.

Programming/Languages

This is where the fight starts. Like all websites WordPress is built on several programming languages and other code. Programmers, like all professional positions, can get a little “catty” about what’s programming and what isn’t. HTML is largely considers to be NOT programming, but I disagree.

  • HTML : DING – DING – DING! Found on the internet, so it must be true, the definition of programming is “Programming is a way to “instruct the computer to perform various tasks.” HTML fits that… loosely. But learning some basic HTML won’t hurt your chances of working on your site.
  • CSS : Font types, colors, image placement, responsive pages, content visibility – all of this is done by CSS. If you were to ask me what is important to learn to be good at WordPress, CSS would be it.
  • PHP : The core of WordPress is all built on PHP. It’s an open source, versatile language that runs a HUGE portion of the internet once ASP and ASPX became bogged down and bloated. It helps to know a little PHP.
  • JavaScript : The little secret of WordPress. You can make a lot of cool things happen with JS, but if you don’t know what you’re doing it can break a lot of things. I am fluent enough to know how to decode and edit JS, but it’s on my list of things I need to get better at.

The “Other” Category

There are a lot of other things that can help you manage your WordPress site. The items detailed below aren’t critical to a site working, but they can help optimize a site.

  • Image Optimization : The first thing I look at when someone complains about a slow site is the images. Using a 4000×2000 image when a 2000×1000 will work can decrease load times by several seconds… PER IMAGE! Tools like GIMP, Photoshop and Canva are essential.
  • CDN : data networks are another way to speed up a site by sending media to a site from a dedicated server that caches the info being requested by visitors. They are not free, but really help. BeBizzy uses Stackpath.
  • DNS : You may have to edit your DNS to manage your email, FTP traffic, subdirectories and more.
  • Email : Speaking of email, I can’t stress enough that it’s my recommendation to get your email OFF your server. Paid hosting at Google Workspace, Office365 or others works better and will keep your non-website troubleshooting down to a minimum.
  • SSL : Security certificates are a metric used by Google and other search engines to rank sites. They also ensure your site info is encrypted to visitors. Get one, whether it’s supplied by the host, or you have to purchase.

This Sounds Like A Sales Pitch

It is.

If you have the time and the expertise to run, manage, update, backup and troubleshoot your website, by all means, do it! You can save some money and put skills you already possess to use.

But, if the $3-500 annually you would spend on hosting, plus the development costs of the site is worth it in your mind to only have to report a problem and not to fix it, hire a professional.

People hire others to lay carpet, mow lawns, build decks and other aspects of life all the time. Don’t let building a website keep you from doing what you have to do in order to grow your business.

SHAMELESS PLUG – Contact BeBizzy Consulting if you are ready to get a WordPress site built and hosted!

Thanks for listening to this episode of the WP Wednesday Podcast

Do you have questions, experiences related to today’s topic? Head over to @Bebizzy on Twitter and send them there. 

Don’t forget to check out SEM Rush for all your SEO needs. Visit bebizzy.com/semrush.

And remember to subscribe to the WP Wednesday Podcast for more great tips on managing your WordPress website.

Then, click in your podcast player to subscribe and leave us a review. Then you can sit back, relax, and leave the technical stuff to us.

Fonts In WordPress

Fonts In WordPress

Using Fonts in WordPress

Most websites have images. Some have videos. Others have database connections, feeds from other sites, shopping carts, and others item.

But it’s fair to say that EVERY websites has fonts. From the classic Times New Roman, to newly launched fonts like Shapiro, fonts are text stylings used to display written text on sites.

There are many ways to edit font types but today we’re going to talk about how you can add or change the fonts on your site.

Fonts in WordPress

by BeBizzy Consulting | BeBizzy Break Podcast

Fonts in WordPress are a great way to stylize your website. Changing the font can make a site look very corporate or newsy, or fun and light. Therefore fonts can make a site hard to read or amateurish, so choose wisely.

Most sites use primarily two fonts, one for headings, and one for body text. There are often other fonts used for beneath images, advertisements, and other special cases, but two is the base number needed.

Need some suggestions on font pairings for your site? Check out Font Pair to see fonts paired together and how they will look in WordPress.

Finding Fonts

There are hundreds of fonts in WordPress available online for free or at a very low cost.

Make Your Own Font!

A site called Font Squirrel will take a font you own, upload it to the application, and edit to your needs. Add tails to letters, increase the boldness,

Use the Fonts in WordPress

Once you’ve decided on which fonts will work on your site, it’s time to implement them. There are many ways including CSS, themes and plugins.

  • Themes Some themes already have a customizer in their options to set default heading and paragraph fonts. This makes selecting and changing them extremely easy, as you only have to edit in one place and it should universally change the pages.Of course if any changes were made inside a page they may still hold the values. I use the DIVI theme and changing fonts sitewide is very simple, and using a visual builder it’s quick to see a change in both font style and size will affect the site.
  • Plugins Like setting a font in WordPress in the theme customizer, plugins offer an easy way to change fonts sitewide. Most will interface directly with Google Fonts and other depositories to bring in the fonts and other styles.
  • CSS The most powerful, the fasted loading time, and maybe the most difficult way to adjust your fonts is through CSS. CSS is some instructions on how your WordPress and other site display text, images, page width, navigation and many other options on the site.

To set the fonts and other properties in CSS you will need the following
1- Downloaded font files, or in some cases have code from a depository (like Google Fonts) which can provide an “@import” instruction to pull the files needed in your CSS page/site.
2 – Access to edit the WordPress files to bring in the fonts through CSS. Sometimes this will be a custom CSS file. Other times it will be a specific file in the WP theme. Find out where to change on your page.
3- Sometimes changes to fonts can be made in the header.php file. Place the font import in the <HEAD></HEAD> portion of the HTML.
4- If you host the font files locally, the “@font-face” CSS command can be used.

See more ways and even get specific CSS and HTML code to add fonts in WordPress by visiting this article on WebsiteSetup.org


WORDPRESS NEWS FOR EPISODE 120

  • WP Beginner – How to Change MX Records For Your WordPress Site

MX Records are where your email is directed. Often times it is the same server as the web host, but more advanced sites use an ARecord host (website), and MX Record host (mail) at different locations. This article gives some great instructions on why, and how, you would change the server records.

bit.ly/33gzObT

  • WP Lift – How to Optimize Cumulative Layout Shift on WordPress

This one might be slightly advanced. If you’ve been using page scoring sites like GTMetrix or Page Insights lately, you’ve probably noticed one of the big items listed as a negative is Cumulative Layout Shift.

It’s when the code is loading and the site layout flashes as images, videos and other content fall into place on the site. It can be distracting, but there are ways around it. If the site loads quickly it may not be an issue, but if you’re concerned about this the page gives some great ideas on how to minimize the shift.

bit.ly/372ixV3

UPDATE : You can use legacy reporting from GTMetrix ( https://gtmetrix.com/blog/how-to-test-with-legacy-gtmetrix-reports/ )F

  • Search Engine Journal – WordPress 5.6 Guidance on PHP 8 Compatibility

The most recent version of PHP (7.4) doesn’t reach it’s projected EOL (end of life) until Dec 2022, so if you’re running near the most recent version everything should be fine… for now. But if you like to live on the technical edge, PHP 8 is starting to roll out and WordPress 5.6 will be compatible in beta form, meaning running it on a production website is risky at best.

There are bound to be issues with the core, and almost certainly will be with themes, plugins and even custom code. So implement at your own risk.

bit.ly/360IFQC

 

Fonts in WordPress

by BeBizzy Consulting | BeBizzy Break Podcast