Why Do I Need SEO?

Search Engine Optimization, or SEO, is an important part of your digital strategy whether you’re located in Bismarck or New York. It’s the processes used by web designers and marketers to let search engines like Google and Bing find your products, services and information.

Good SEO isn’t just a good way to build search engine friendly websites, it’s about making it easier to read for your visitors and potential clients as well. Modern search engines have developed a constantly-changing algorithm that “reads” the page content like a human and uses a series of factors to decide if the page is valid for the search term or keyword.

Search engines like Google and Bing are the new method of acquiring customers called inbound marketing. Instead of broadcasting a marketing message on the radio, television, newspaper or billboard, it’s placed on  the website and inside the search engines. When a keyword is searched, Google displays what it feels are the best pages, companies and websites that match the criteria desired by the searcher.

Putting some strategy into the design of the site, the content and the programming can greatly affect how the site is indexed and displayed by the search engines. But as stated earlier, the algorithm changes daily so it’s best to constantly monitor and adapt the pages and content to Google’s parameters, even in Bismarck.