For the last few years, whether I’ve been working for an advertising agency or now at BeBizzy Consulting, the main question is, “why do I need a new website?”
The answers are numerous, but one stands out above all the rest… your site needs to be responsive.
By definition, responsive sites provide a similar experience to visitors regardless of the device or resolution on which they view the site. What that really means is that whether the users hits the site on their desktop or on their smarphone the information should be similar. Not exactly the same, as the screen sizes are vastly different, but similar.
The arguments to spend the money on responsive design are many, including:
Nearly 60% of American adults use a smartphone, and almost that same amount of internet traffic is performed by mobile devices. Your site needs to be viewed on these devices with a positive experience.
The smartphone is the new phone book. Every year we get a phone book delivered, but how many times do you look contact information up on your smartphone instead of dusting off a large, alphabetical listing? Responsive sites provide an easy way to get your contact information front and center on your page even to mobile users.
If B2B, more millenials are doing research on your companies and using mobile devices.
Huge difference in computer sizes. I use two 23″ monitors, some use a single 27″, and then there’s the mobile guy who uses a 12″ laptop. All need a similar experience.
Does your competition have a responsive site yet? If they do, they are getting leads from mobile users. If they do not, YOU can get a jump on them and get more leads.
If you are doing any sort of Search Engine Optimization (SEO) it’s much easier to optimize for one site than for two. Send everyone to the same page for the same information and focus marketing dollars instead of splitting and spending extra money to reach both audiences.
Google, who owns nearly 70% of the search market, states that responsive web design is an industry best practice.
And finally, nearly 75% of consumers bring their smartphone to the bathroom. Talk about a captive audience.
So on to the next question. How much will this cost?
Not as much as you would think, with BeBizzy Consulting anyways. All of our development is built on the WordPress CRM system. The code is installed in our shared server environment, backed up nightly, secured and kept updated by some great software, and is incredibly easy to navigate and edit. Best of all, the themes we purchase and use are all responsive and have been tested on many devices across many browsers to ensure your potential clients are getting to you regardless of which device is used.
So what’s the next step? Well, contacting us would be the best, easiest next step towards determining if you need to complete the migration to a responsive site. There are definitely a few more items to be concerned about like current SEO efforts and other special coding that may exist. If you want to do some checking for yourself I would suggest making a list of competitors or businesses similar in other areas and checking their websites. If you’re seeing others already configured for responsive, you’re already behind. If not, it’s a chance to jump out front and potentially capture some market share.
Responsive web design is not new, nor will it be going anywhere soon. Designing a site that’s capable to be displayed on virtually any device and display similar information is huge in minimizing the cost of multiple SEO campaigns and managing several versions of one site. Contact BeBizzy Consulting and let’s see how we can move you towards that mobile-friendly website. You decide what you want on the site, then leave the technical stuff to us.
So to get one, you’ll need to do a little research online, find a company or agency that “does” them, pay a designer to create some page templates, pay a programmer to create the pages from the ground up, and wait months and months for all of this to get done… then make changes.
Or… you could use WordPress.
WordPress had its beginnings as an easy way to host a blog and if you knew a few technical things you could create a few pages to flesh out the rest of the site. But now, WordPress is the single largest tool used to create websites on the internet. In fact, around 26% of ALL OF THE SITES ON THE INTERNET are done on WordPress. Narrow that to sites that have content management systems, and that number jumps to nearly 60%.
So what does all of this mean? First the bad. It means that if you can hack WordPress sites you MAY have the ability to hack nearly 26% of the websites in the world. But that’s not entirely true. The vulnerable sites contain outdated code, pirated or compromised plugins, or free themes. They can also have pages that were designed custom and have not been updated or put through any security audits. And finally, they can be hosted on virtually any server that runs PHP and a few other things.
But don’t let lazy security issues keep you away from WordPress. First of all, ANY server or website that doesn’t have security enabled or updates performed at a regular basis is at risk. At BeBizzy Consulting we develop all of our websites using WordPress and use the following options to reduce the risk or compromise:
We have a tool called ManageWP installed on our computers, tablets and smartphones that allow us to update ALL of our sites several times per day.
The same tool informs us when SPAM comments are made on these sites AND allows us to clear them out with one keystroke as well as keep the sites databases clear of overhead data.
Another tool is loaded with all sites to check for malicious code on a regular schedule. If any is found an email is generated to BeBizzy so the files can be removed and/or repaired.
Yet another tool runs on every site and performs periodic scans on files AND notifies BeBizzy via email with every successful and unsuccessful login to the dashboard.
Themes are purchased through reliable, trusted sources and all photos are purchased through an iStockPhoto account.
The hosting account includes daily backups of the sites which are downloaded to local storage twice a month. This ensures that if something does emerge on one of the sites, strategic updates can replace the malicious files.
So as you can see, hosting a site where it can be monitored and updated on a regular basis is a huge benefit when using a powerful tool like WordPress. And speaking of power, check out these other features of the world’s largest CMS:
Themes make changing the look of your site as easy as copying some files and activating the new theme.
Blog posts and other pages can be created visually in an interface that’s as easy to use as Word or your email program.
Integrate your social media accounts into your site without hours and hours of coding.
Easily control who has access to what within your site and even within your admin dashboard.
Drag and drop your photos or other media onto the Media Library and it gets uploaded and easily shared.
Thousands of plugins have been developed to make shopping carts, booking calendars and sharing available with very little coding.
Self-manage your SEO by either installing plugins or controlling your page descriptions, tags and other information right on the page or post.
Want visitors to comment on your page or post? It’s built in by default!
Easy integration of Google Analytics, Adsense and other tools to make reporting and analysis easier.
So what are you waiting for?Contact BeBizzy Consulting today to talk about how we can bring your website, SEO and other technical visions to life. You know your business, leave the technical stuff to us.