Own Your Digital Data.
You own your business name, your equipment, maybe you even own your building.
But I bet many of you don’t own your digital business presence.
I’m talking about your domain names, your social media pages, Analytics and more.
Here’s some tips on owning your digtal data
- Google Business Listing – Make sure you use an email address owned by the company to create and manage the business listing. By not doing this, I’ve seen the process become very involved just to change the hours of operation.
- Google Analytics – Same as above… use an email address belonging to the business to create this account. We’ve had an issue where we could not move an account to a client and therefore couldn’t use the existing account to manage everything without creating a new Analytics account.
- Social Media – Picture this… you fire the employee in charge of social media. They created YOUR page with THEIR account, and therefore “own” it. Now, in order to make sure that previous employee doesn’t post negative information, or simply for you to continue to post as your business, you have to go to them and have them transfer ownership. Awkward! Create your own social media pages/accounts, and invite others to contribue. Then you can manage who gets access.
- Domain Names and SSL’s – Your domain name is one of the first things potential customers can see. If you don’t technically “own” it, then moving it can be a long, and sometimes impossible process. Lease your own domain names, and SSL certificates to make sure you know when they are up for renewal, and can easilyl change everything in the event you move or change hosting.
If you’ currenty don’t own your digital business presence or properties, my suggestion is to get them as soon as you can. You never know when your current vendor will be leaving the business space, you lose critical employees, or even if YOU are planning on selling and need to transfer ownership.
Need some help getting this handled? Contact BeBizzy Consulting at 701.214.6271 or at BeBizzy.com and I’ll be happy to help you out!
Have any questions or suggestions for future podcasts? Leave them below, or send them to me @BeBizzy on Twitter!
And as always, leave the technical stuff to us!