Five or six years ago I read a post by Chris Brogan of Owner Media Group that had a way of distilling goals for the coming year down to three words. The goal was to provide a mission statement of sorts for how to manage your personal and professional life in three short words.
Every year I have done this exercise with varying degrees of success. Distractions found their way into the course of activity. Jobs were started or stopped, clients gained and lost… but this year is going to be different. For the first time in several years I have a fairly clear path laid out in front of me. BeBizzy Consulting is starting to pick up speed, BeLoud Entertainment is running like a well-oiled machine and my health is as good as it’s been in decades (where’s something wood to knock on?).
This year I’m putting more in stock for the three words. This year I am going to do everything I can to stay on the center line of this road.
So without further ado…
my three words.
Merriam-Webster : “the adhesive friction of a body on a surface on which it moves.”
I define traction as gaining momentum as previous efforts start to work. The website, social media channels, podcasts… everything is finally working together to move the BeBizzy machine.
Last year I picked up clients in Boston, LA and Minneapolis, and done podcasts with people as far away as Australia, to go along with my local clients In order to keep this train moving along the tracks, continuing the traction gained last year will only make everything work bigger, better and faster.
Merriam-Webster : “force or intensity of expression that gives impressiveness or importance to something.”
As with many small businesses I offered a large number of possible solutions to customers. But over time some have definitely emerged as areas of focus in the business. Of course website design and hosting, social media marketing and some operational offerings have been a constant. But I never saw podcast producing and support as being a bigger part of my business. So I will be scaling back on trying other services and focusing on what is working and is driving more business.
Merriam-Webster : “the field of study that deals mainly with methods of learning in schools”
Due to some health issues and time constraints, I have not put the time invested in the past on increasing learning in my fields of interest.
But, now that I have things running with some consistency, it’s time to continue educating myself in several areas including SEO (search engine optimization), WordPress security, and the mobile web.
So that’s it… traction, focus and education.
Seems easy enough to gain momentum towards a goal and get smarter during the process. I’m looking forward to getting there, and beyond, with your help, encouragement, and maybe a bit of constructive criticism along the way.
What are your three words for 2017?
Post them in the comments below, or better yet, send them to me on Twitter and let’s talk about them!
Let’s get this year started… and leave the technical stuff to us.