Demographics of Social Media Users

media-998990_960_720Still think this whole internet marketing fad will blow over and there’s no need to consider it when spending your advertising dollars? Maybe you’re hoping that marketing budget containing only TV and newspaper will carry the day?

Well, here’s some food for thought. According to an article from the PEW Research Center, 72% of adult internet users are on Facebook. That’s 62% of the ENTIRE adult population in the US. LinkedIn, widely considered to be the place to conduct business on the internet is visited by 22% of the entire adult population in the US. Twitter is 20%, Instagram is 24%, and even Pinterest is 26%!

Some other interesting statistics are:

  • 15% of internet users read or comment in discussion forums such as Reddit. Men are more likely than women.
  • Pinterest & Instgram have doubled their usage since 2012.
  • 91% of Facebook users access the system at least weekly.
  • Instagram weekly use is 76%, Twitter is 59%, and LinkedIn is 52%.

Some of these numbers sound small, but when you consider there are 325 million people in the United States, and 88% of them have internet access, the numbers are quite staggering. As you can see, social media is where your customers are. Smartphones and tablets make the mobile web and social apps easy to access anytime, anywhere. Is your website easily visible by mobile devices? Are you advertising your goods or services to these social users in a way that’s easily shared?

Are your competitors?

Get a head start on your local or national competitors by developing your responsive website, doing some basic online account maintenance, and marketing your business online. If you need some help, contact BeBizzy Consulting and we would be happy to sit down and discuss your online presence and see where we can help.

The, leave the technical stuff to us.