Adding Notifications to Your WordPress Site

Adding Notifications to Your WordPress Site

Adding Notifications 

Sometimes you need to get specific information out to your customers like operation times, newsletter signups, new product lines, or even business sale or closing messages.

There are many ways to do this, and also many things to consider when you’ve decided to move forward. On today’s Episode 111 of the BeBizzy Break Podcast we talk about Adding Notifications to your WordPress Website.

Adding Notifications to Your WordPress Site

by BeBizzy Consulting | BeBizzy Break Podcast

What To Consider Before Adding A Notification

On the surface, adding a notification to a website sounds simple. I need to tell people something, add a popup…

But given there’s so many ways to do this, and so many options, it’s important to consider a few things before you move forward.

  • How often should I present the message – most of these options have ways to limiting how often a user sees the message. The most popular are once per user session, once per day, once per week, or simply… once. How often would be managed by what the message is, the importance of the message, and the duration.
  • Should I open on all pages, or limit viewing – Does your message need to be seen by every visitor to the page, or it important only to blog viewers, or contact us visitors?
  • How intrusive should it be – Will a standard popup get the job done, or can you just have a footer notification. Or is it so important that it needs to be full-page?
  • Require User Interaction – Does the visitor need to interact with it with a Call-To-Action (CTA), or will a simple accept or close button work?
  • How long should you leave it up – In the case of the COVID outbreak, the office closures will be mostly dictated by the government, but if it’s seasonal hours, or specific instructions, make sure you have someone who knows to remove it.

Ways to Display Notifications

There are many ways to display notifications to website visitors. The most popular include : 

  • Notification Bars – These are usually stuck to the footer of a website and will stay there until acknowledged with a click to close. Uses include notification of privacy policy, a change in store/office hours, and moderately important messages. One of the more popular plugins is WPFront Notification Bar
  • Popups – You’ve seen popups for years. They are on almost every website you visit trying to get you to subscribe to newsletter, acknowledge privacy policies, and in the case of COVID-19 showing hours or other information. Use this method carefully when you determine how often it needs to be displayed, how large it is displayed, and what information is requested. There are hundreds of popup builder plugins available, find the one that fits your needs.
  • Edit Your WordPress page – If you want something a bit more permanent or embedded in your website you can just add it on your home age in a row or module. This takes a bit more work, but can be a little bit less intrusive to visitors but still be seen. 

Adding a notification to your website can be as easy as just saying you want one and picking a way to do it. But, by putting a little thought into it before you implement you can find a better, more effective way of projecting your message. 

What are your favorite ways of displaying notifications to website visitors? Send them to me @BeBizzy on Twitter!

Adding Notifications to Your WordPress Site

by BeBizzy Consulting | BeBizzy Break Podcast

Remember Paper & Pen? The THINKERS Notebook

Remember Paper & Pen? The THINKERS Notebook

Remember Paper & Pens?

Earlier today, Google Drive went down and sent a good portion of the internet info a slide as the youth of America struggled to figure out how to get work and classwork done.

I typed, deleted, retyped and decided not to post several condescending Twitter thoughts that centered around the 1000 or so apps and programs that could be used in this instance like Office, Notepad, WPS Office and more. But the solution that ALWAYS works is paper and pen. Need to jot down notes? Paper & pen. Need to create a table with numbers including calculations? Paper & pen.

With all this anarchy it was a little coincidental that I interviewed Jerod Morris, Chief Creative Thinker for the Thinkers Notebook on how paper and pen can be used to be more creative, more in tune with meetings, and how the Thinkers Notebook can help you create and share information.

The Thinkers Notebook

by BeBizzy Consulting | BeBizzy Break Podcast

What is the Thinkers Notebook?

The notebook is a smaller, landscape-styled “smart notebook system”. The pages feature a dot-grid on one side, and ruled lines on the other. The binding is plastic rings that allow pages to easily be removed to migrate to a new book, or re-ordered. 

An important feature of the notebook is an IOS and Google Play app that makes it easy to copy, share and notate digitally. 

What Issues Does the Thinkers Notebook Solve?

More and more in our lives we are distracted by digital devices. Smartphones, tablets, computers, IoT devices, smart-TV’s… all compete for our attention.

Some scientific studies point to the benefit of having an actual writing device in our hands and scribeing them on paper or whiteboards. and Jerod made a good point that instead of fully engaging in what is being said in a meeting, often we are trying to remember words being said to get everything in context. 

The Thinkers Notebook was created to have a high-quality notebook that allows users to create and think. AND, it all can be send via an app to other users, yourself, other apps… just about anywhere.

So it’s a good example of finding a way to merge digital and analog processes by taking the notes on paper, then digitizing it to the app.

Anything Else Included With The Thinkers Notebook?

We already talked about the app, but possibly just as important is the Thinkers Workshop. It’s a community where real-life success stories are shared, questions are asked/answered, and videos and other content is posted to get the most out of your Thinkers Notebook.

So head over to ThinkersNotebook.com and order up your notepad. See if it helps you take better notes and get better information out of your interactions with co-workers and clients. 

Do you use paper & pen to create or take notes? Send them to me @BeBizzy on Twitter!

The Thinkers Notebook

by BeBizzy Consulting | BeBizzy Break Podcast

Using Digital Marketing Methods in Your Business

Using Digital Marketing Methods in Your Business

Marketing : Traditional or Digital?

Most of us have to make some decisions on how to marketing our business. Do we rely on word of mouth and luck? Do we spend money getting print or other media created and run on traditional networks?

Or do we spend a little less on a good website, search engine optimization (SEO), Google Search Ads, social media sites like Facebook, Twitter or LinkedIn?

Digital Marketing or Traditional Marketing?

by BeBizzy Consulting | BeBizzy Break Podcast

What Are the Advantages of Digital Marketing?

We all know how traditional marketing works. You give your newspaper, billboard vendor, tv or radio ad company money, and they put your message on their network. Then you wait… 

Rarely do you get any accurate data back on how many people saw the ad, acted on the ad, or were just in a position to see it. You definitely don’t get accurate data on how many people made a purchase because of the ad. Digital marketing can change that.

  • Easy to track
    • Cookies
    • Google Analytics
  • Can target, and even re-target the same person after they leave
  • Pay pre impression or “click”
  • Easier to focus on a small demographic
    • Male/Female
    • Married
    • Income
    • Location
    • Marital status

Digital Marketing Methods

There are plenty of digital marketing methods available varying from simple social media posts, to elaborate re-targeting plans requiring tracking pixels, Google Analytic triggers, and much more. Here’s a list of just a few.

  • Google Paid Search
  • Google Display Ads
  • Facebook photo or video ads
  • Twitter photo or video ads
  • LinkedIn Advertising
  • YouTube preroll
  • Spotify & Pandora ads
  • Re-Targetting Ads
  • SEO
  • Local Listing sync in business registry’s
  • Google Business Listing
  • Blogging

Can you advertise digitally by myself?

YES, but like anything it’s important to know what you’re doing, just like handling your own website, social media, etc. Hiring it out can cost a little more, but if there is significant increases in success, that money is well spent!

BeBizzy consulting has experience in many of these areas, so if you need some assistance in getting started, please contact me at bebizzy.com, on Twitter @BeBizzy.com, or call 701.214.6271.

What methods do you prefer to market your business? Leave them below, or send them to me @BeBizzy on Twitter!

Digital Marketing or Traditional Marketing

by BeBizzy Consulting | BeBizzy Break Podcast

My Favorite Internet Memes from 2010 – 2019

My Favorite Internet Memes from 2010 – 2019

Internet memes have exploded in the last decade.

Since social media sites like Facebook and Twitter have integrated into our culture it makes sharing cute or entertaining photos and videos about as easy as possible, making some people and other things famous for good, and some bad, reasons.

8cdIt started with things like the ROFLcopter, the Hamster Dance and “All your base belong to us,” and we’re now at Baby Yoda and a blonde lady screaming at a white cat.

And while these images and videos seem simple and easy to create, it’s really tough. So think about that while you’re planning your social media strategy and think “we need to make this go viral.”

It’s tougher to do than you think. Sometimes the best thought plans fail, and the simplest, most innocent photos catch fire and become huge.

So just sit back and enjoy the last ten years of internet memes. And if you have one we missed, send it to me @BeBizzy on Twitter or our Facebook page!

Before we get going too far, Weezer loaded their “Pork and Beans” video with a  bunch of popular internet memes. And it’s a catchy tune.

The Best Memes from the Last Decade

by BeBizzy Consulting | BeBizzy Break Podcast

The Best Memes from the Last Decade

by BeBizzy Consulting | BeBizzy Break Podcast

Should You Be Your Own Social Media Manager?

Should You Be Your Own Social Media Manager?

Are you the right person to be running your company’s social media?

Most of us in business for ourselves think we know our business best, so therefore we should be doing our own web content and social media management. But, many don’t really know what the “job” entails so it’s done poorly, if at all.

So to determine if social media is a job you can do yourself, or if it’s something we should be hiring a professional to do, I am joined by Kathi Kruse of KruseControlInc.com, who is the author of Social Media Manager Job Description: A Complete Guide 2019.

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underwear_gnomesSocial media seems easy.

Phase 1 : Create a page on Facebook or Twitter and post some stuff.
Phase 2 : ?????
Phase 3 : PROFIT

But there are potential issues, even if you know your business better than anyone else.

  • Time – You’re good at what you do, but marketing you business might not be the strong suit.
  • People that are not social – sales trainers and even sales people might not get how to deal with a sale funnel or lead generation. They are good at straight sales… someone comes in and buys from them face to face.
  • The sales team vs. marketing team conflict is real. Sometimes the two don’t work together to create a consistent message to potential customers.
  • IT people are usually not your social people. They make everything work, but can think differently than a general user.

Some additional functions of the job of the modern social media manager

  • Social is not in a silo. You have to know how to drive people to the website, but also how to handle them once they get there.
  • Landing pages, call-to-actions, email campaigns, and other things outside the “social” part of the job are now required.
  • Strategy is a big part of the job and can be very time consuming up front. If planned correctly and enough work is done up front it can minimize the 
  • Engagement is probably the MOST important part of the job. There’s a payoff to engaging with someone who comments or likes a post on your Facebook or Twitter. Community management can make the user feel that you care. It should be perceived as a privilege to be able to respond publicly to a commenting client or follower.

Tips on being a great social media manager for yourself or another business

  • Kathi only plans posts a week at a time to allow response to changing conditions. It’s a great idea to do these all at once to create a story or consistent message, but if planned out too far it’s tougher to change if something isn’t working, something else works great, or an external issue can cause a distraction or message conflict. 
  • Have a conversion strategy. A plan has to be constructed to pull that visitor or customer to a signup, sale, download or other destination.
  • Tools such as Hootsuite or Buffer can make scheduling posts an easy process.
  • Post Planner is a great WordPress plugin to automatically send your posts to social media platforms. 
  • Canva is a great tool for creating very engaging images for your blog or social media posts.
  • Pocket can be used to save posts or information is a sortable tool to read and/or share later.
  • Feedly is an RSS aggregator to gather information from your favorite websites into one place. It’s great for reading important or entertaining articles, gathering post ideas, and keeping up with industry trends.

So now you know what can be involved with being your own social media manager. It’s not just simply posting an occasional photo, meme or clever thought. Time is needed to construct a strategy, plan your posts, and follow up with your engagers. Some times you are able to manage that additional job. But often, it’s more cost, and TIME effective to hire a consultant, or even to hire another person internally.

If you’re interested in hiring someone internally, Kathi Kruse has also posted a great article on questions to ask before hiring a social media manager in-house

Do you do YOUR company’s social media, or have questions before you hire or do you own post? Leave them below, or send them to me @BeBizzy on Twitter!

Optimizing Social Media Posts with RiteKit

Optimizing Social Media Posts with RiteKit

How RiteKit’s Tools Can Help You With Your Social Media

Most of us in business post to social media accounts, whether it’s Twitter, Facebook, Instagram, LinkedIn and many others. But many of us post on each site individually, and if you do use a management tool like Hootsuite or Buffer are still not using it in an optimal fashion.

RiteKit CEO Saul Fleischman gives us some guidance on how RiteTag, RiteForge, RiteBoost and Rite.ly can make things way easier!

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What is RiteKit?

RiteKit is actually a collection of four tools:

  • RiteTag – Get instant hashtag suggestions for images and text, anywhere on the web and mobile. Must-have for Instagram and Pinterest.
  • RiteForge – Craft, schedule and publish remarkable posts with the auto-magical Enhance button and many other time-saving tools.
  • Rite.ly – Soft-sell on all links you share. Add self-branded Calls-To-Action on links and track clicks and conversions. Exclusive video CTAs available.
  • RiteBoost – Already got a favorite publishing tool? Enhance posts in Buffer, Hootsuite or anything else. Create Enhanced posts in bulk from RSS, Feedly or Pocket.

Each of these tools can help you increase your response from your social posts by helping you keep in front of them with custom links, get #hashtag help, and more all from your browser with browser extensions and mobile apps.

RiteTag

RiteTag is a hashtag and posting assistance engine that will build a post and suggest relevant hashtags based on the page, titles, images and other factors. These hashtags can be used on any social media platform including Twitter, Instagram, Pinterest and LinkedIn. The RiteTag tool allows the suggested hashtags to be placed at the end of your posts, or even integrated into the copy. You can even choose which language to suggest hashtags!

RiteForge

RiteForge is a next-level product compared to RiteTag. It still suggests hashtags, but now you can add animated GIFs, emojis, find influencers and even schedule evergreen content multiple times over the course of days, or even months. It’s still a browser extension is easy to use. Simply click the RiteForge button and “enhance.” There are additional options there. Or, you can highlight text, right-click and “Share with RiteForge” and select from a series of options to use special background options, edit the text, add emojis, preview the post, and then submit to a pre-built group of social platforms, or select them individually. Like RiteTag you can also get suggested hashtags that are color-coded as hot, overused, never used, etc.

Finally, RiteForge allows you to schedule when the posts will go out, but also schedule a post to be sent out multiple times.

Rite.ly

Rite.ly is the default short-URL generator has a number of benefits when compared to other short-url’s like bit.ly, goo.gl, and more. The main benefit is for a customizable popup to be seen by your visitors when they go to the linked page. Some of the customizations include a video popup, some text, ads, and just about anything else.

You can even customize the URL to be branded by your own url or a desired URL.

Rite.ly works very well with RiteForge.

RiteBoost

RiteBoost provides the ability to add the Enhance feature across all social media platforms like Hootsuite, Buffer and more. It adds a button on you favorite posting method (Hootsuite for me) that makes it very easy to post and customize your post from your favorite social media program. RiteBoost also provides ways to bring in content from feeds from RSS, Pocket, Evernote, Reddit and many more online properties.

I’m going to start using RiteKit

As mentioned in the podcast, the RiteKit tools solve some huge time-sucking issues faced by many of us that use social media for our businesses. Finding relevant hashtags, making the posts engaging by enhancing with imagery and emojis, scheduling future posts, using multiple social media sites…all are possible using one or more of the RiteKit tools. Listen to the podcast for more great tips from Saul, sign up, use the tools where you are… on the page, in Hootsuite, in Facebook.  

Enjoy and optimize your business social media with the RiteKit tools. 

Have you used any of the RiteKit programs and have some comments or suggestions? Leave them @BeBizzy on Twitter!

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Optimizing Your LinkedIn Profile

Optimizing Your LinkedIn Profile

Donna Serdula of LinkedIn-Makeover.com

Today we are featuring an interview with Donna Serdula.

Donna pioneered the concept of LinkedIn Profile optimization and is the author of LinkedIn Optimization for Dummies. Through her website, LinkedIn-Makeover.com, Donna and her team of 40 writers, help thousands of LinkedIn users strategically write their profile in order to engage with their audience and grown their brand.

So if you’re looking for some tips on building or optimizing your LinkedIn profile, listen to the podcast, then if you think there’s a need for some professional help, engage Donna and her team at LinkedIn-Makeover.com.

Enjoy the interview!

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Why Should You Be Creating A LinkedIn Profile?

Typically, something happened in your life that prompts the creation of a LinkedIn page/profile. 

  • Looking for a new job
  • Graduating college
  • Start hearing rumbles of a job going away
  • Started a new business
  • Skipped over for a promotion
  • Press releases featuring you
  • Cold calling
  • You lost a big client
  • Going to a conference

Something has happened and people are now going to be looking at you. LinkedIn provides a way for you to feature information you want presented to those looking for you, your name and your company online.

It is often used as an online resume. But if you put some strategic thought into LinkedIn being your career future, not a digital resume. 

People are searching for you all the time. Resumes are for your professional history, but your LinkedIn profile offers a chance to talk about you along with your company or product.

Common Errors on Your LinkedIn Profile

  • Pay attention to your profile photo – get a professional headshot. No partners, kids, annoying backdrop. Smile. No selfies! Use a resource like headshotcrew.com
  • Background Graphic – Replace the default graphic with something that illustrates your brand, your message or your company. Unsplash.com and linkedin-makeover.com has some great images.
  • LinkedIn Headline – replace the default name/company data with a custom message (120 characters) that’s a “tagline” to capture attention. That headline moves all over LinkedIn with you when you recommend someone, search results, activity and more. A better headline will result in more clicks and views. LinkedIn-Makeover.com has a LinkedIn headline generator to spit out an engaging headline that you can copy and paste into your headline.
  • Contact Information – Make sure your email address, your phone number and other information is visible. Also put it at throughout the profile at the end of the profile, at the end of job information, and just about anywhere else. There is a chance you will get some unwanted calls, but weight that against getting valid prospects or leads.
  • Summary – This is where many people copy/paste their resume. Sit down and carefully craft a 2,000 character story that includes relevant keywords, and is about what makes you different. What are you good at, what do you offer, what do you like to do? This is really a great place to work with professional writers like Donna’s company to make this work for you. Finally, don’t brag, just tell the story where a potential client or hiring manager comes away feeling good about you. Finally, keep this up to date. You never know when that new client, new project or new education will separate you.

Other LinkedIn Tips

  • Regular posting shows you are active and engaged – Even if it’s not making profile changes, sharing relevant articles or your own blog posts show you are here and it’s good content. 
  • Paid vs. Free Accounts – There are advantages to premium accounts, it’s important to just start using LinkedIn. For most people the free version is more than enough, but salespeople, recruiters and others can find larger pools of prospects and candidates.
  • Building Your Following on LinkedIn – There are two types of relationships on LinkedIn. The “connection” is where you’ve invited a person to connect and they say yes. These are 1st degree connections and you can see how everyone is connected to 2nd and 3rd degree. A “follower” is where you can see what is being posted on LinkedIn. If you want to find people you should have a good, relevant sized connection network. A good rule of thumb is to make your online network reflect your offline network. Go back in time and connect with past co-workers, friends, classmates because you never know where opportunities will come from. 
  • Are LinkedIn Groups Dead – LinkedIn groups are absolutely worth joining and utilizing. Group members are added to your network so strategically it makes sense to join groups. Find and join groups that are lined with your interests and industry and it will branch out your reach. And LinkedIn is revising how groups are working and things should be improving. 
  • #Hashtags – Hashtags have sort of replaced groups by grouping messages and posts with a common message or theme into a searchable feed. Put hashtags in your posts and search for hashtags to find information 

Setting Yourself Apart on LinkedIn

To set yourself apart on LinkedIn is looking at the platform in a strategic way. Design your images, your headline and your message in a way that answers “Why am I on LinkedIn?” New job, new clients… vanity? Figure out what success on LinkedIn looks like to you. Then figure out who is the target audience? Hiring managers, potential clients, the press? Then determine what keywords will be searched to find you? Finally, write the profile and headline towards that strategy and use those keywords. 

Have any questions or suggestions on using LinkedIn? Leave them below, or send them to me @BeBizzy on Twitter!

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Using Mind Maps To Plan Your Business

Using Mind Maps To Plan Your Business

Mind Maps Make Meetings Better (and more productive)

Every have to take meeting notes?

How about use the meeting as problem solving method? And everyone sits in a room to defend their business silo, but no one wants to talk about the primary issue that needs to be addressed?

Well using mind maps might be the way to draw out the best solutions from the group.

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What is Mind Mapping

  • Way of visually getting ideas you don’t know are in your head or trapped in a team and representing them in an easy to use format of subjects, ideas and sub-ideas.
  • Essientially here’s how it works
    • Start with a main topic or issue, the Subject. Say, SEO for Website
    • Start populating the second level, or Ideas, with possible issues or groupings of drill-down items. In this case. Internal teams, External Resources, Training, Measurement Criteria, Other Items, etc.
    • Then, inside each of these ideas, there are sub-ideas, resource details, questions to ask, action items, etc.
      • All of these can usually be signified in the software with either custom icons like a checkbox, question mark, etc, or with different text colors.
    • Each of the Ideas start a branch of “bubbles” on the mind map, which then branch out again, and even again if necessary. All of this forms an easy to use diagram, which in many cases can be converted to a more traditional outline format if needed. 

Why is Mind Mapping Better Than Plain Old Words?

  • Ever try to add an item in a traditionally list on paper or a white board? Your options are to erase and move items, add it to the bottom and signify it needs to be somewhere else, or draw an impromptu mind map with lines, bubbles and some text anyway.
  • Humans consume visual data quicker and better than plain text. Ever wonder why TV and magazines and of course, the web, have ousted newspapers? Highly visual and easily consumed ideas instead of long, wordy sentences. 
  • Mind Mapping encourages grouping of ideas and expanding on those ideas, whereas simple text can be limited by the format.

How to Mind Map?

  • Start with an idea or subject that is easy to solve. If the subject is too complex, break it down and then build mind maps for an easy to consume part of the mind map, therefore solving the bigger issue by conquering the smaller ones.
  • Use images, hyperlinks, contact information and more to make the document more useful or easy to follow. 
  • Also use different colors for the different Idea branches to make it easy to navigate inside each topic and subtopic.
  • Use short phrases to capture ideas, especially in the brainstorming portion of mind mapping. You can always go back and expand on issues, but capture what you need, and only what you need initially.

Any Pitfalls to Avoid When Mind Mapping?

  • Concentrating on one item too long. Dump ideas and move on, you can sort everything out later.
  • Not having someone leading the mind mapping that knows how to ask for expansion or more creativity. 
  • Capturing vague ideas and not documenting or expanding them.

What Software Can I Use to do Mind Mapping?

  • Mind Meister : Free for up to 3 maps, $5 for personal, $8 for a Pro account and $12.50 for enterprice (all per user, per month)
  • Coggle : Little more bare bones, not the catalog of templates or “flair” but cost : Personal – free, 3 private diagrams, Awesome is $5/month for most of what you will need, and $8 for an “organization” account if more customization needed for teams.
  • Mind Manager : really a virtual whiteboard but it’s by the company I was first exposed to in Mind Mapping, Mindjet. It’s #349 for Windows, $179 for Mac. All have 30-day trials. Full-featured and wonderful software. 

Have any questions or suggestions on going mind mapping? Leave them below, or send them to me @BeBizzy on Twitter!

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What Are Landing Pages and Why Do I Need One?

What Are Landing Pages and Why Do I Need One?

Landing Pages

You’ve probably heard of landing pages. You may even HAVE a landing page. But you also might not know why you have it, what it’s doing, or even how to fix it if you’re not seeing results.

On today’s Episode 70 of the BeBizzy Break Podcast we talk with the Landing Page School Podcast host Nicholas Scalice and find out what you might, and might not, know about landing pages.

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First, some tech news

First, two big updates in the last week or so.

WordPress 4.9.8 was launched.  We are getting very close to 5.0, which will include the Gutenberg update to WordPress. Very anticipated version which will bring on a visual editor and promises to change the WP landscape for the better. That remains to be seen with older websites, themes, etc. But the 4.9.8 update does have the “Try Gutenberg” callout. It’s an opportunity to try the Gutenberg editor before it is released in 5.0. I have not doesn’t it yet, but will test shortly.

Also has 18 privacy fixes and a few other improvements. I’ve updated all my sites with not issues, but make sure you back up before you do anything.

Also, Android released it’s Android P (Pie) update for the Google Pixel phones. I updated my Pixel 2 XL on Monday. Small changes in the notifications and menus, but for the most part it was a pretty seamless update. I’m sure there will be more as I use it, including the Adaptive Battery feature, which promises to turn down battery usage on apps that are not in use at the time, but still running.

Finally, Samsung will be announcing the Note 9 tomorrow (Aug 9). Lots of huge improvements for this devices anticipated including a bigger battery, better screen and camera, and the Adaptive Battery. Can’t wait for that announcement. FYI, you can sign up to watch the announcement live at this Samsung website.

Now on to today’s main topic… landing pages. Most of you have heard the term, and maybe even use them on your websites. But I have a couple of sites that are going to be implementing them, and decided now would be a great time to bring in an expert, which is why I called on Nicholas Scalice, the host of the Landing Page School Podcast.  So this is me, and Nicolas Scalice… enjoy.

What are Landing Pages

Landing pages are a page on your website that has a very specific purpose, audience, and/or message. It should be developed to get the visitor to perform one action… purchase something, sign up, request info, download a PDF, contact you… one specific action.

The difference between a home page, or even an interior page and a landing page is on these pages, you are directing visitors to other pages in the website to get more information, and on a landing page, again, you are getting visitors to do that one specific action.

How to Get Traffic To A Landing Page

Most traffic is directed to landing pages through paid marketing efforts. Things like Google Ads and Facebook ads allow you to be very specific to the audience and who you would drive to see the main message on that landing page. It also works if you drive landing pages through traditional means like billboards, radio, tv, print, etc because you are serving a very specific message on both the ad and the landing page. The trick is NOT to drive all of this traffic to the home page, as that has a very open message instead of the message match between the ad copy and the page.

What Should You Have On A Landing Page?

Nicholas gave us six items to have on a landing page which answer certain questions :

  1. What Is It? What is the offer? What is the landing page about?
  2. Can It Help Me? Is it something that can make my life or business better or easier?
  3. Do I Like It? Is the visual design of the page good and trushworthy?
  4. Do Others Like It? Is there social proof that says other visitors and clients like it?
  5. Trust. Is there something on the landing page that says this site and/or product is trustworthy?
  6. How Do I Get It? What’s the call to action? How do I order, sign up, or purchase?

In regards to length of the page, there is not measurement. In fact, it’s good practice to NOT index the page so SEO rules don’t apply. Concentrate on conversion optimization, not SEO optimization. Also keep in mind, where your customers will be viewing the page. If it’s mobile, small images, less text and other mobile tricks should be implemented to work on phones and tablets. Responsive or mobile themes are necessary in today’s business climate!

What Are Mistakes Made on Landing Pages?

The number one mistake made on landing pages is not having a great offer. The site might be awesome, and the ad-spend might be well thought out, but the offer might not be well thought of. Some poorly designed pages do very well, while a well designed site might not convert because the offer is bad.

It’s also a mistake to have incorrect “micro-copy,” the text on your buttons, subheadings, etc that are action focused. If you can build the “value” into the button or other text it will convert better. Try completing the phrase “I want to…” with the button or link text. I want to contact you, I want to download the free e-book, I want to purchase your widget all work great.

A/B Testing

You’re probably never going to develop the perfect landing page on run #1. A/B testing only works if you have enough traffic, and you have a plan on what to test, how long, what are we testing for, etc.

Nicholas suggests testing “bigger things” like the offer instead of button color or text.

How Do I Build A Landing Page

Unbounce : drag and drop builder for

WordPress : Page Builder called Elementor, and other themes make it easy to build quickly and efficiently.

LeadPages : Landing page creator that also interfaces with WordPress and other platforms.

How Can I Contact Nicholas Scalice?

Have any questions or suggestions landing pages or any other technology affecting your business? Leave them below, or send them to me @BeBizzy on Twitter!

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What to do About Deleting Facebook

What to do About Deleting Facebook

BeBizzy News and Notes

  • Reminder, Tax Day is Tuesday, April 17, 2018.
  • WordPress 4.9.5 was released yesterday. It’s a small update, and just a few minor releases before the big one, Gutenberg, gets released.

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Should You (and your customers) Delete Facebook?

Some Background On The Facebook Issue

  • Facebook has been accused of distributing “fake news” since before the last US Presidential election.
    • The social platform was supposedly manipulated to send articles to those of certain political leanings re-enforcing those beliefs or inciting anger at opposing beliefs.
  • Recently it has been found that Cambridge Analytica obtained the Facebook data of 50 million users UPDATE!! I LIED! This afternoon (4/4/18) it was announced the leak was 87 million accounts!
  • Inside that data is your contact info, who you follow, what ads are clicked on, friends, your timeline, and much, much more.
  • So now that the cat’s out of the bag, what should you do as a consumer, and how does that affect you a as a business person?

First, let’s look at how to get your Facebook data

  • Computer – click on the down arrow to the right of your notifications and select “Settings
  • Under the General Account Settings is a link to “Download a copy of your Facebook data.” Click it.
  • You will be taken to another page (page views anyone) that asks you to click another button to “Download Archive.” Click THAT.
  • Next you will asked to provide your password. It is the same as your Facebook password, then click “Submit.”
  • An email will be sent to your login email stating your Facebook data has been requested, and a followup email will be sent when the data dump is complete.

Now if all that information scares you, you’re not alone. And thousands are deleting their Facebook accounts including Elon Musk, WhatsApp founder Jan Koum (who sold his company to Facebook for $16 billion), Jim Carey and more.

  • Deleting your account is easy, go here and click deactivate your account 
  • HOWEVER, before you do, remember that Cambridge Analytica and others already have your info, so deleting your Facebook account will only cut you off from sharing new info. They can already act on what they have.

So what does this mean to you and your business

Your customers could easily do the same, and once they see who they all follow, like and interract with, there’s a chance they will also either delete their accounts or remove some affiliations.

Instead of deleting Facebook, it’s suggested that users remove allegiances to Apps, Website and Games. You can also see what information is saved as “Your Ad Preferences” , where you can see what’s stored as Your Interests, Advertisers You’ve Interacted With, You’re Information and Ad Settings.

But if your customers go here, there is a chance they will “unsubscribe” to your ads and other information. So now what?

Well, if they do this, you could lose their attention. So there are a couple of things you can do to retain them now before another scandal prompted them to make changes.

  • Post Often – By putting quality, relatable, non-sale related content in front of them often, you could entice them to think of you as a needed resource, entertainment source, or wanted advertiser.
  • Advertise to a targeted list – Obviously when looking at your data you can see just how targeted your ads could be blasted. Be more selecting when you send out an ad instead of throwing it out to as many people as possible. It will save money and keep other timelines from being clogged.
  • Focus on things other than Facebook. Get your website’s SEO fixed, look at Twitter, Pinterest and LinkedIn as possible avenues of driving traffic, and look at marketing automation as an option.

If a user has made up their mind to delete Facebook you will simply loose that method of reaching them. If you have hitched your wagon, traffic and marketing to only Facebook, now is the time to start looking at other solutions.

WordPress Plugin of the Week

Mergebot 

Wish I would have sought this one out a few weeks ago before I moved a very large, active site. What it does is you install Mergebot on both your LIVE site and a DEVELOPMENT site. As your visitors interact with the site with sales, contacts and other things the information is passed through the cloud the Mergebot. Also, as you make changes to the development site these database changes are also sent to Mergebot, where the cloud database combines the two making it easier when the DEV site goes LIVE by syncing all the database changes in one place.

It’s not cheap, but if you’ve ever moved a large site or database and had to keep a version live while you migrate or change it can be a huge headache when it comes time to merge the data. Mergebot could help you with this.

Cost is $249/yr to migrate one site at a time, $349/yr for three, and $589/yr to do five sites at a time. Again, not cheap, but compared to the hours you could spend messing with database sorting and merging, it could be a lifesaver. Wish I would have used it before I migrated the last site, but I won’t make THAT mistake again!

Got a suggestion for a topic, interview or other show idea? Send it over at BeBizzy.com or on Twitter @BeBizzy

Disclosure: As member of a pretty cool team of influencing users, I received mobile devices with line of service from Verizon. No additional compensation was provided nor did I promise a positive review. All opinions are my own. By the way, many of us meet every Friday @ 2pm CT on Twitter (#MobileLiving) to discuss mobile phones and how you can use them in your daily lives. Join us! 

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