Adding Notifications to Your WordPress Site

Adding Notifications to Your WordPress Site

Adding Notifications 

Sometimes you need to get specific information out to your customers like operation times, newsletter signups, new product lines, or even business sale or closing messages.

There are many ways to do this, and also many things to consider when you’ve decided to move forward. On today’s Episode 111 of the BeBizzy Break Podcast we talk about Adding Notifications to your WordPress Website.

Adding Notifications to Your WordPress Site

by BeBizzy Consulting | BeBizzy Break Podcast

What To Consider Before Adding A Notification

On the surface, adding a notification to a website sounds simple. I need to tell people something, add a popup…

But given there’s so many ways to do this, and so many options, it’s important to consider a few things before you move forward.

  • How often should I present the message – most of these options have ways to limiting how often a user sees the message. The most popular are once per user session, once per day, once per week, or simply… once. How often would be managed by what the message is, the importance of the message, and the duration.
  • Should I open on all pages, or limit viewing – Does your message need to be seen by every visitor to the page, or it important only to blog viewers, or contact us visitors?
  • How intrusive should it be – Will a standard popup get the job done, or can you just have a footer notification. Or is it so important that it needs to be full-page?
  • Require User Interaction – Does the visitor need to interact with it with a Call-To-Action (CTA), or will a simple accept or close button work?
  • How long should you leave it up – In the case of the COVID outbreak, the office closures will be mostly dictated by the government, but if it’s seasonal hours, or specific instructions, make sure you have someone who knows to remove it.

Ways to Display Notifications

There are many ways to display notifications to website visitors. The most popular include : 

  • Notification Bars – These are usually stuck to the footer of a website and will stay there until acknowledged with a click to close. Uses include notification of privacy policy, a change in store/office hours, and moderately important messages. One of the more popular plugins is WPFront Notification Bar
  • Popups – You’ve seen popups for years. They are on almost every website you visit trying to get you to subscribe to newsletter, acknowledge privacy policies, and in the case of COVID-19 showing hours or other information. Use this method carefully when you determine how often it needs to be displayed, how large it is displayed, and what information is requested. There are hundreds of popup builder plugins available, find the one that fits your needs.
  • Edit Your WordPress page – If you want something a bit more permanent or embedded in your website you can just add it on your home age in a row or module. This takes a bit more work, but can be a little bit less intrusive to visitors but still be seen. 

Adding a notification to your website can be as easy as just saying you want one and picking a way to do it. But, by putting a little thought into it before you implement you can find a better, more effective way of projecting your message. 

What are your favorite ways of displaying notifications to website visitors? Send them to me @BeBizzy on Twitter!

Adding Notifications to Your WordPress Site

by BeBizzy Consulting | BeBizzy Break Podcast

Using Digital Marketing Methods in Your Business

Using Digital Marketing Methods in Your Business

Marketing : Traditional or Digital?

Most of us have to make some decisions on how to marketing our business. Do we rely on word of mouth and luck? Do we spend money getting print or other media created and run on traditional networks?

Or do we spend a little less on a good website, search engine optimization (SEO), Google Search Ads, social media sites like Facebook, Twitter or LinkedIn?

Digital Marketing or Traditional Marketing?

by BeBizzy Consulting | BeBizzy Break Podcast

What Are the Advantages of Digital Marketing?

We all know how traditional marketing works. You give your newspaper, billboard vendor, tv or radio ad company money, and they put your message on their network. Then you wait… 

Rarely do you get any accurate data back on how many people saw the ad, acted on the ad, or were just in a position to see it. You definitely don’t get accurate data on how many people made a purchase because of the ad. Digital marketing can change that.

  • Easy to track
    • Cookies
    • Google Analytics
  • Can target, and even re-target the same person after they leave
  • Pay pre impression or “click”
  • Easier to focus on a small demographic
    • Male/Female
    • Married
    • Income
    • Location
    • Marital status

Digital Marketing Methods

There are plenty of digital marketing methods available varying from simple social media posts, to elaborate re-targeting plans requiring tracking pixels, Google Analytic triggers, and much more. Here’s a list of just a few.

  • Google Paid Search
  • Google Display Ads
  • Facebook photo or video ads
  • Twitter photo or video ads
  • LinkedIn Advertising
  • YouTube preroll
  • Spotify & Pandora ads
  • Re-Targetting Ads
  • SEO
  • Local Listing sync in business registry’s
  • Google Business Listing
  • Blogging

Can you advertise digitally by myself?

YES, but like anything it’s important to know what you’re doing, just like handling your own website, social media, etc. Hiring it out can cost a little more, but if there is significant increases in success, that money is well spent!

BeBizzy consulting has experience in many of these areas, so if you need some assistance in getting started, please contact me at bebizzy.com, on Twitter @BeBizzy.com, or call 701.214.6271.

What methods do you prefer to market your business? Leave them below, or send them to me @BeBizzy on Twitter!

Digital Marketing or Traditional Marketing

by BeBizzy Consulting | BeBizzy Break Podcast

Using Mind Maps To Plan Your Business

Using Mind Maps To Plan Your Business

Mind Maps Make Meetings Better (and more productive)

Every have to take meeting notes?

How about use the meeting as problem solving method? And everyone sits in a room to defend their business silo, but no one wants to talk about the primary issue that needs to be addressed?

Well using mind maps might be the way to draw out the best solutions from the group.

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What is Mind Mapping

  • Way of visually getting ideas you don’t know are in your head or trapped in a team and representing them in an easy to use format of subjects, ideas and sub-ideas.
  • Essientially here’s how it works
    • Start with a main topic or issue, the Subject. Say, SEO for Website
    • Start populating the second level, or Ideas, with possible issues or groupings of drill-down items. In this case. Internal teams, External Resources, Training, Measurement Criteria, Other Items, etc.
    • Then, inside each of these ideas, there are sub-ideas, resource details, questions to ask, action items, etc.
      • All of these can usually be signified in the software with either custom icons like a checkbox, question mark, etc, or with different text colors.
    • Each of the Ideas start a branch of “bubbles” on the mind map, which then branch out again, and even again if necessary. All of this forms an easy to use diagram, which in many cases can be converted to a more traditional outline format if needed. 

Why is Mind Mapping Better Than Plain Old Words?

  • Ever try to add an item in a traditionally list on paper or a white board? Your options are to erase and move items, add it to the bottom and signify it needs to be somewhere else, or draw an impromptu mind map with lines, bubbles and some text anyway.
  • Humans consume visual data quicker and better than plain text. Ever wonder why TV and magazines and of course, the web, have ousted newspapers? Highly visual and easily consumed ideas instead of long, wordy sentences. 
  • Mind Mapping encourages grouping of ideas and expanding on those ideas, whereas simple text can be limited by the format.

How to Mind Map?

  • Start with an idea or subject that is easy to solve. If the subject is too complex, break it down and then build mind maps for an easy to consume part of the mind map, therefore solving the bigger issue by conquering the smaller ones.
  • Use images, hyperlinks, contact information and more to make the document more useful or easy to follow. 
  • Also use different colors for the different Idea branches to make it easy to navigate inside each topic and subtopic.
  • Use short phrases to capture ideas, especially in the brainstorming portion of mind mapping. You can always go back and expand on issues, but capture what you need, and only what you need initially.

Any Pitfalls to Avoid When Mind Mapping?

  • Concentrating on one item too long. Dump ideas and move on, you can sort everything out later.
  • Not having someone leading the mind mapping that knows how to ask for expansion or more creativity. 
  • Capturing vague ideas and not documenting or expanding them.

What Software Can I Use to do Mind Mapping?

  • Mind Meister : Free for up to 3 maps, $5 for personal, $8 for a Pro account and $12.50 for enterprice (all per user, per month)
  • Coggle : Little more bare bones, not the catalog of templates or “flair” but cost : Personal – free, 3 private diagrams, Awesome is $5/month for most of what you will need, and $8 for an “organization” account if more customization needed for teams.
  • Mind Manager : really a virtual whiteboard but it’s by the company I was first exposed to in Mind Mapping, Mindjet. It’s #349 for Windows, $179 for Mac. All have 30-day trials. Full-featured and wonderful software. 

Have any questions or suggestions on going mind mapping? Leave them below, or send them to me @BeBizzy on Twitter!

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

What Are Landing Pages and Why Do I Need One?

What Are Landing Pages and Why Do I Need One?

Landing Pages

You’ve probably heard of landing pages. You may even HAVE a landing page. But you also might not know why you have it, what it’s doing, or even how to fix it if you’re not seeing results.

On today’s Episode 70 of the BeBizzy Break Podcast we talk with the Landing Page School Podcast host Nicholas Scalice and find out what you might, and might not, know about landing pages.

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First, some tech news

First, two big updates in the last week or so.

WordPress 4.9.8 was launched.  We are getting very close to 5.0, which will include the Gutenberg update to WordPress. Very anticipated version which will bring on a visual editor and promises to change the WP landscape for the better. That remains to be seen with older websites, themes, etc. But the 4.9.8 update does have the “Try Gutenberg” callout. It’s an opportunity to try the Gutenberg editor before it is released in 5.0. I have not doesn’t it yet, but will test shortly.

Also has 18 privacy fixes and a few other improvements. I’ve updated all my sites with not issues, but make sure you back up before you do anything.

Also, Android released it’s Android P (Pie) update for the Google Pixel phones. I updated my Pixel 2 XL on Monday. Small changes in the notifications and menus, but for the most part it was a pretty seamless update. I’m sure there will be more as I use it, including the Adaptive Battery feature, which promises to turn down battery usage on apps that are not in use at the time, but still running.

Finally, Samsung will be announcing the Note 9 tomorrow (Aug 9). Lots of huge improvements for this devices anticipated including a bigger battery, better screen and camera, and the Adaptive Battery. Can’t wait for that announcement. FYI, you can sign up to watch the announcement live at this Samsung website.

Now on to today’s main topic… landing pages. Most of you have heard the term, and maybe even use them on your websites. But I have a couple of sites that are going to be implementing them, and decided now would be a great time to bring in an expert, which is why I called on Nicholas Scalice, the host of the Landing Page School Podcast.  So this is me, and Nicolas Scalice… enjoy.

What are Landing Pages

Landing pages are a page on your website that has a very specific purpose, audience, and/or message. It should be developed to get the visitor to perform one action… purchase something, sign up, request info, download a PDF, contact you… one specific action.

The difference between a home page, or even an interior page and a landing page is on these pages, you are directing visitors to other pages in the website to get more information, and on a landing page, again, you are getting visitors to do that one specific action.

How to Get Traffic To A Landing Page

Most traffic is directed to landing pages through paid marketing efforts. Things like Google Ads and Facebook ads allow you to be very specific to the audience and who you would drive to see the main message on that landing page. It also works if you drive landing pages through traditional means like billboards, radio, tv, print, etc because you are serving a very specific message on both the ad and the landing page. The trick is NOT to drive all of this traffic to the home page, as that has a very open message instead of the message match between the ad copy and the page.

What Should You Have On A Landing Page?

Nicholas gave us six items to have on a landing page which answer certain questions :

  1. What Is It? What is the offer? What is the landing page about?
  2. Can It Help Me? Is it something that can make my life or business better or easier?
  3. Do I Like It? Is the visual design of the page good and trushworthy?
  4. Do Others Like It? Is there social proof that says other visitors and clients like it?
  5. Trust. Is there something on the landing page that says this site and/or product is trustworthy?
  6. How Do I Get It? What’s the call to action? How do I order, sign up, or purchase?

In regards to length of the page, there is not measurement. In fact, it’s good practice to NOT index the page so SEO rules don’t apply. Concentrate on conversion optimization, not SEO optimization. Also keep in mind, where your customers will be viewing the page. If it’s mobile, small images, less text and other mobile tricks should be implemented to work on phones and tablets. Responsive or mobile themes are necessary in today’s business climate!

What Are Mistakes Made on Landing Pages?

The number one mistake made on landing pages is not having a great offer. The site might be awesome, and the ad-spend might be well thought out, but the offer might not be well thought of. Some poorly designed pages do very well, while a well designed site might not convert because the offer is bad.

It’s also a mistake to have incorrect “micro-copy,” the text on your buttons, subheadings, etc that are action focused. If you can build the “value” into the button or other text it will convert better. Try completing the phrase “I want to…” with the button or link text. I want to contact you, I want to download the free e-book, I want to purchase your widget all work great.

A/B Testing

You’re probably never going to develop the perfect landing page on run #1. A/B testing only works if you have enough traffic, and you have a plan on what to test, how long, what are we testing for, etc.

Nicholas suggests testing “bigger things” like the offer instead of button color or text.

How Do I Build A Landing Page

Unbounce : drag and drop builder for

WordPress : Page Builder called Elementor, and other themes make it easy to build quickly and efficiently.

LeadPages : Landing page creator that also interfaces with WordPress and other platforms.

How Can I Contact Nicholas Scalice?

Have any questions or suggestions landing pages or any other technology affecting your business? Leave them below, or send them to me @BeBizzy on Twitter!

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Mobile Friendly Sites SEO Rank Increased

Mobile Friendly Sites SEO Rank Increased

SEO_DiceGoogle recently announced that in May 2016 mobile friendly sites will get a bit of a boost in SEO rankings. This could turn into a long-winded explanation on how to increase your site’s SEO or make the site mobile friendly, but really it comes down to this.

Mobile use of search and the rest of the web is on the increase. ComSCORE has stated that internet users on desktop was equaled and then passed by mobile users in 2014. So it makes sense that search giant Google would start to take mobile-ready sites into account on search engine results, especially to mobile users.

Checking your basic mobile readiness is simple. Go to this website (http://ow.ly/ZFyRr ) and enter your URL. If you’re ready, you should see a message telling you the good news. You will even see a screenshot of how the site is viewed on mobile. If not, you should get some tips on what needs to be changed.

Some of these fixes are pretty easy like text sizes and spacing and images. But, if you use Flash, a layout that does not conform to mobile viewing, non-breakable tables, or custom programming that is not viewable on phones or tablets the change becomes more difficult, and frankly, costly.

Do your potential or current customers need to view your website on mobile? Now is the time to plan on making the migration to a responsive design to ensure your website works on all devices. Protect your earned search engine ranking, or possibly move up by getting your site mobile ready! Contact BeBizzy Consulting today to see how you can make sure you’re ready for the mobile web.

Then, leave the technical stuff to us.