Elegant Theme’s DIVI WordPress Theme – with Keegan Lanier

Elegant Theme’s DIVI WordPress Theme – with Keegan Lanier

Why is the Divi WordPress Theme so good?

Divi WordPress ThemeThere are thousands and thousands of WordPress themes available to you as a company or developer. But Elegant Themes has done a great job developing a very versatile theme called Divi which allows dynamic content creation and manipulation of images and other content.

Keegan Lanier of Keegan Lanier Media joins me to discuss WordPress, the history of Divi, and what’s on the horizon for our favorite way to build a website.

Interested in trying Divi? Head over to the Elegant Themes site.

Elegant Theme’s DIVI WordPress Theme – with Keegan Lanier

by BeBizzy Consulting | BeBizzy Break Podcast

What is Divi?

Divi WordPress Theme

WordPress themes are an easy way to change the look and function of a website. Laying new themes and layouts over the top of existing content can drastically improve how a site looks and feels, reacts to mobile devices and works on certain servers.

The Divi theme has been available for about five years now, and we are right on the verge of version 4.0 being released on October 17th. Over the last few years it has made great strides in how site content is created, edited and displayed with it’s classic back end builder and now the visual builder, which essentially lets the user drag and drop content where it needs to be seen.

The Visual Builder

At the core of Divi 3.0 is the visual builder. It’s a way to build and edit the website “live,” as you see it in the browser. Images can be resized, text can be edited/added, column sizes can be increased and decreased with changes in padding. Just about anything you would like to do to a website can be done visually.

What’s Coming In 4.0?

  • Better header/footer creation
  • Woocommerce and other major plugin layouts and implementation across the platform
  • Theme Builder, which in addition to the Woocommerce info above, can be used across the site to quickly change how multiple pages look and work, making redesigns much easier and faster.
  • Global defaults to change how a button and other modules look on many, or even EVERY page.
  • Dynamic content. Have great content and data in a database or another site? Put it in your Divi site with just a few clicks. This has been available for nearly a year, but 4.0 will make it extremely useful.

Both Keegan and I, along with thousands of other Divi fans, are patiently awaiting the new Divi launch. Keep in touch by listening to the BeBizzy Break Podcast, and also the Divi Addicts podcast hosted by Keegan. I’m sure we will post the good, and probably a little bad, when it launches and as it progresses.

Have any questions or suggestions on using the Divi WordPress theme? Leave them below, or send them to me @BeBizzy on Twitter!

Elegant Theme’s DIVI WordPress Theme – with Keegan Lanier

by BeBizzy Consulting | BeBizzy Break Podcast

Squirrly – SEO WordPress Plugin

Squirrly – SEO WordPress Plugin

Squirrly Uses Intelligence To Assist Your Content Creation

Anyone who creates content for websites knows writing for the computer and for your visitors can be a tough challenge. The information must be easily indexed by Google, and easy to consume by readers, and sometimes that is difficult.

SEO WordPress plugins can help with that challenge, and Squirrly promises to provide the assistance in easy to consume, easy to use information.

Squirrly – SEO WordPress Plugin

by BeBizzy Consulting | BeBizzy Break Podcast

What is Squirrly?

Florin Mureasan, CEO of Squirrly, joined me on the BeBizzy Break podcast to discuss his program.

Squirrly is a fairly new WordPress seo plugin which was initially designed to be a different SEO plugin.

Built in it has features like :

  • Live Assistant to check your content live while you enter it
  • Keyword Research which suggests different keywords and keyword combinations
  • SEO Auditing to analyze the page and suggest edits
  • SERP checker similar to SEMRush, Moz and other tools

Squirrly is intended building SEO strategy instead of just some basic SEO data.

How does it compare to large tools like SEMRush or MOZ?

Tools like SEMRush does everything, including multiple domains, competitive research, and more. But Squirrly uses SEMRush as some keyword data points.

One of the things that makes this tool different is the ability to suggest long-tail keywords. SEMRush cannot do that, especially live.

How is the changing SEO algorythm

How does the stricter Google algorythm change how data is

When Google became more complicated, it helped Squirrly in that deep-diving tools were needed to suggest content and meta data edits. And Google search console has some great data, and some of it is used inside Squirrly to provide tips on how to massage the content.

Seo CroppedCompared to Yoast – the SEO plugin big dog

Here’s what you can’t do in Yoast but can do in Squirrly

  • Build keyword portfolio
  • Check rankings
  • Manage and suggest keywords
  • Audit the website
  • Find keywords
  • See trends in keyword searches

Squirrly looks at all the ranking factors and can do it virtually in real time.

What are Focus Pages?

Focus pages are website pages you can mark as important. Up to seven page per site initially can be designated as “focus” pages. This portion of the tool takes a very deep dive into the technical aspects of the page, meta data, images and content and provides a very detailed list of edits to make to make it more easily consumed by Google and other search engines.

The way this work is to find the most important, get them ranked, and then move on to the next group.

How can I migrate from another WordPress SEO Plugin?

This was extremely easy. When you install the plugin and start the wizard, it asks to import data from Yoast, All In On SEO, or my SEO plugin, SEO Framework (see our review of all of these tools at Episode 89). It works in conjunction with these other tools to make sure everything is set up correctly and to offer some assistance when it isn’t.

If set up properly, the plugin will not interfere what is already there unless you choose to do so.

Anything else?

  • Keyword Research – This was a focus since day 1. Suggesting long tail keywords, or even better short keywords, the keyword research tool can provide better ways to feature your content.
  • Keyword Briefcase – Store great keywords you find during research for later use.

How much is it?

There are three pricing levels of Squirrly?

The start with a free version, which allows one focus page some keyword searches and more. If additional websites and focus pages will be needed, there are Pro and Business account levels available.

I’m hooked… how can I sign up?

Check out Squirrly by going to the website (https://plugin.squirrly.co). Pricing is available at https://plugin.squirrly.co/squirrly-seo-pricing/.

And you can always reach out via Twitter @SquirrlyHG.

Need help with your WordPress SEO strategy? Contact BeBizzy Consulting today and let’s get you found!

Have any questions or suggestions on Squirrly or WordPress SEO plugins in general? Leave them below, or send them to me @BeBizzy on Twitter!

Squirrly – SEO WordPress Plugin

by BeBizzy Consulting | BeBizzy Break Podcast