Are You Innovating? BeBizzy Break Podcast EP: 60

Are You Innovating? BeBizzy Break Podcast EP: 60

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We’re back from a short Thanksgiving week break for Episode 60 of the BeBizzy Break Podcast and we’re talking about why you should allow some time for innovation and not just running your business.

This is a very short episode of the podcast due to a lingering head cold, but the main points talked about are :

Have any questions or suggestions on going paperless? Leave them below, or send them to me @BeBizzy on Twitter!

Your Tech Is Good Enough – BeBizzy Break Podcast EP: 59

Your Tech Is Good Enough – BeBizzy Break Podcast EP: 59

Host : Marv DornerBeBizzy Consulting

On Episode 59 of the BeBizzy Break Podcast, we talk about the passing of another geriatric internet property, Compuserve, a renewal of the browser wars with Firefox Quantum, and why your technology is good enough.

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Tech News

  • Compuserve Forums
    • Joins Microsoft Paint and AIM as old tech services being shut down in 2017.
    • Compuserve was the first major online service provider before AOL took over
    • The Forums were the last service of the once-proud ISP to remain functional
    • The service will be terminated on December 15, 2017 and odds are if no one would have said anything, you never would have known.
  •  Firefox Quantum
    • New browser from Mozilla that promises to be faster, and use less memory.
    • Some extensions may not work, so beware

Your current tech is good enough

  • FOMO – Fear of Missing Out
  • There’s always a faster, shinier, and more “feature rich” device
  • And while there’s something to be gained with tech that works better and faster, your current technology might be already good enough, or could be made so with a few minor tweaks or upgrades.

Smartphones

There’s really no big leaps forward in phone features

  • Sure there’s cosmetic upgrades like smaller bezels, larger and brighter screens, somewhat better battery
  • Most smartphone issues can be solved by doing a few easy things
    • Replacing the battery, if possible, or carry an external battery or recharging device.
    • Clear up memory by deleting apps, using streaming audio and video services, and uploading photos to free cloud services like Google Photos, them deleting the local files.
    • Run Updates – Make sure you’re running the most recent operating system and app updates. Having everything updated makes it easier to troubleshoot and work together.
    • Factory Reset – Things still running slow? Sometimes it’s just best to flush the system and start over with a new operating system install. Keep in mind you will lost all of your data on the phone, so back up and connect to cloud services.

Computers

Talk about no huge leaps forward, computers have remained pretty constant for many years

  • Improvements like the Microsoft Surface, Chromebooks and even iPad Pros are blurring the lines between computers and mobile, but even they “promise” to be able to do what you can already do with a computer, just smaller and lighter.
  • Both “major” operating systems, Windows and iOS have promised no major upgrades anymore, just incremental updates.
  • Hard Drives have become so large it’s hard for a vast majority of users to come close to filling it up.
  • You can increase the life of your computer by doing some very easy, cost effective things like :
    • Add RAM – Memory is cheap, and of all the things to replace requires the least amount of technical know-how and time. RAM is easily accessible in desktops by removing the case, and most laptops have a cover to remove to get at the RAM and maybe the HDD. Major products like Crucial have scanners and selectors to make sure you’re getting the right memory to upgrade your device.
    • HDD – Have an old or small hard drive? There’s a real good chance that your HDD is a spinning disc, and believe it or not, it’s WHEN it will fail, not IF. Check out Seagate or Western Digital to find a suitable replacement. You can also migrate less often or large files to an external drive for a small price and they easily connect to your current computer via USB.
    • To the Cloud! – Get your photos and other important files uploaded to a cloud service like Dropbox to ensure ease of access & transfer, and also security in the event of a hardware failure or catastrophic office event.

Websites

I know, it seems weird that a web development company would tell you that your website is good enough. There ARE times when it’s best to update the website like when you need :

  • Responsive Design – Have a site that is old and doesn’t work on a smartphone or smaller screen? Might be time to update to a responsive website.
  • CMS like WordPress – Maybe it’s time to take over the management of your own website. WordPress allows you to post your own pages, a blog, and more.
  • Search Engine Optimization (SEO) – Maybe you’re site is all set up an running as you need, but you’re just not getting found on the internet. By optimizing your SEO and your Local Business Listing you increase the chances of being found by potential customers.
  • Social Media Marketing & Training – Like SEO, your website might not be the problem, maybe it’s just getting the word out. Social Media offers an easy way to engage your fans and followers and market to new clients.

Other Items

We are constantly hit with marketing messages on stuff you “NEED” to ensure you have the most current technology or your life will be horrible. Vehicle enhancements like rear hatches that open with your foot, lane change chimes, and others are safety features, but really just being a better driver will fix that. 4K and 3D TV’s are wonderful, but there is little programming that takes advantage of the technology. VR goggles are fun toys, but again, there’s very little cool, productive programming for them. And voice controlled devices like Google Home or Alexa are neat, and have a utility to them, but often you have a device in your hands or pocket that can do the same thing.

I LOVE technology, and our economy relies on constant updating of computers, furniture, cars, homes and just about everything else. But sometimes saving that money for something else is your best bet.

Have any questions or suggestions on using current technology instead of buying new gear? Leave them below, or send them to me @BeBizzy on Twitter!

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Overcoming WordPress Objections – BeBizzy Break Podcast : Episode 58

Overcoming WordPress Objections – BeBizzy Break Podcast : Episode 58

In this episode we talk about how overcoming WordPress objections, the iPhone X, Skype and an update on my Pixel 2 XL phone.

BBP : Episode 58 – Overcoming WordPress Objections

Happy Birthday to us! Today is BeBizzy Consulting’s 9th anniversary. Happy to be around and serving our clients in website design, hosting, marketing and search engine optimization for many years and looking foward to the future!

Have you already overcame WordPress objections in your organization? Contact BeBizzy Consulting today and let’s get you on the web!

Tech News

  • The iPhone X, 10, whatever hits the streets on November 3rd, so buckle up!
    • 10th anniversary iPhone
    • Face ID unlocking feature
    • Near bezel-less design – OLED
    • No home button – swipe up/down to move through screens
    • New anemoji’s… yay…
    • 12MP rear camera. Image stabilization
    • Listening to a review from TechRadar the reviewer claimed he had “cinematic” sound from the dual speakers. I’m gonna call B.S. on that one. Tinny smartphone speakers will never sound cinematic.
  • Week 2 with my Google Pixel 2 XL
    • Not seeing any performance issues, screen burn-in, or anything else.
    • This phone is FAST, has a great signal, good (not cinematic) sound, and Android Oreo is stable and easy to use.
  • Another update on my office…
    • Been using Skype as my primary office phone for several weeks, and I couldn’t be happier. I have an external microphone and use my computer speakers as the “phone.”
    • I don’t think this will work in a typical office setting, but in an enclosed office or home office it works great.

Main Topic – Overcoming WordPress Objections

  • How this topic emerged was I was listening to podcasts, as I usually do while I work, and was listening to “Adam Ruins Everything,” a podcast that accompanies a TV show of the same name on TruTV. It’s hosted by Adam Conover and in the podcast they conduct more in depth interviews on a particular topic than the TV show allows.
    • In this episode, Adam spoke with Professor Stephan Lewandowsky about once a person gets entrenched in a belief and assembles with those who also believe the same thing, it can be impossible to move them off that belief even when presented with overwhelming evidence. This is called the “Backfire Effect”
  • One of the tech “Backfire Effects” is WordPress is simply an insecure blogging platform.
  • While at an advertising agency, I was brought in to argue “against” WordPress because we sold a custom-made CRM. It was one of the toughest things I’ve ever done, and is frankly one of the reasons I chose not to work for that company any longer.
  • Here are some of the usual arguments against WordPresss
    • Security – There’s a ton of holes and it’s a highly visible platform that many people have found ways in.
    • SPAM – WordPress is a blogging platform so spam-bots target the code to run mailing systems
    • Plugins – These are not vetted so you could be installing complete garbage code on the site with tons of security holes
    • Limitations – Every WordPress site looks the same.
    • Buggy Code – The code is managed by the community, so who knows if it’s well written or efficient.
    • Search Engines – SEO is impossible on the WordPress platform. Out of the box it doesn’t allow you to format the code and meta information in such a way that Google and other search engines and index the site properly.
    • Hosting – Most of the hosts that allow WordPress are old, Linux-Apache based systems that run slow and
    • You get what you pay for ( in the case of the ad agency… 10’s of thousands compared to thousands )
  • Let’s address these one at a time…
    • Security – I’ve addressed this on several podcasts and blog posts, but here it is… nothing is safe
    • SPAM – Keep your code updated and use good plugins
    • Plugins – Use quality, high-ranked plugins that have been updated and work with your version of WordPress.
    • Limitations – Probably the biggest challenges to overcoming WordPress objections are themes. There are tons of customizable themes to use to give your WordPress site a unique look.
    • Buggy Code – There are millions of users looking for and submitting bug fixes, so normally they are found and repaired before penetrating the real world if the code is properly updated.
    • Search Engines – Yoast and other SEO plugins are much more efficient in formatting and presenting content for the search engines. So overcoming this WordPress objections is reallly easy.
    • Hosting – There are now dedicated hosts for WordPress sites which allow one-click installs, install updates, speed enhancements, and more.
    • You CAN get what you pay for, but you can also be paying for that fancy office, over-hyped software and computers, desks, food, etc. Sometimes you’re just paying more because they’re charging more.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!