Equifarked – BeBizzy Break Podcast : Episode 54

Equifarked – BeBizzy Break Podcast : Episode 54

In this episode we talk with Sara Hawkins about the Equifax breach and what you can do now.

BBP : Episode 54 – Equifarked

Tech News

  • Apple Announced three new iPhones yesterday at the new Steve Jobs auditorium at the spaceship
    • Wireless charging
    • New A11 Bionic Processor
    • Glass backs
    • 2GB RAM ??
    • No OLED
    • Camera can shoot in 4k
    • $699 and $799
    • Preorder is Sept 15 and available Sept 22
    • FaceID failure during demo, but basically it will unlock with the camera and your face
    • Black, White, and new gold color
    • iPhone X
      • Bezel is all but gone
      • No home button
      • Case is glass and stainless stell
      • $1000 sale 10/27 with shipment on 11/3
      • Screen is an OLED display made by…. SAMSUNG!
      • The home button and power button are combined to be the Side Button
        • Long press for Siri, double click for Apple Pay
      • Two hour increase in battery than the iPhone 7
      • Better flash, slow motion  recording and of course 4k
    • Other phones cost
      • S8 : 700
      • Note 8 : 900
      • Pixel and Pixel XL : ??  Pixel was $650 & $850

And now to the even bigger issue in the last several days, the Equifax breach.

  • Equifax announed 143 million customer records exposed.
    • Just in ND, the attorney general has stated over 248k exposed http://www.kfyrtv.com/content/news/ND-AG-says-more-than-248000-North-Dakotans-affected-by-Equifax-data-breach-444010593.html
    • Rick Smith, Chairman and CEO of Equifax on the breach
    • Issues
      • Breach occurred in May – July, found in July, made public in Sept
      • Three executives sold stock. On 8/1 and 8/2 the CFO and two other execs sold $1.8million in stock, which dropped over 10% on the announcment. Equifax claims the officers had no knowledge of the hack
      • Your information could be in Equifax because they gather information on nearly everyone to sell to credit checking agencies. It knows everything about your credit cards, bank accounts, mortgage, auto loans, everything.
      • The website to find out if you’re affected has some issues
        • Stock WordPress
        • Site was flagged by OpenDNS as a potential phishing site
        • WHOIS showed domain wasn’t owned by Equifax
        • Site asked for six of nine numbers of social security number
        • Can state you’ve been breached using some test info… I believe this is residual from testing, but could show a larger issue.
    • What to do
      • Can check to see if you’re affected
        • Be advised the FREE service may turn into a PAID version after a time
        • Also, read the T&C’s on what rights you are giving up before you agree…. Rumors of being limited on legal actions against Equifax. It’s now being reported that the verbage has been removed, so you are NOT giving up legal rights.
      • Put a credit freeze on accounts
      • Don’t respond to phishing attacks to give out personal information via text or email.


Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio.
And as always, leave the technical stuff to us!

Planning & Budgeting Your New Website – BBP EP 53

Planning & Budgeting Your New Website – BBP EP 53

In this episode we talk with Scott Wild from NISC about the budget and organizational steps in planning and developing a new website, the upcoming iPhone, and Twitter Night Mode

BBP : Episode 53 – Scott Wild Talks About Planning a New Website

Scott Wild, the Onboarding & Employee Engagment specialist at NISC and owner of the Wild Trivia Tour, joins the podcast to talk about planning and budgeting for a new website. Scott and I have done several podcasts and other projects together in the past, including working for the same advertising agency in the same role a few years apart, so there’s no one I trust more when it comes to planning and pulling out the steps for a new site.

Let’s Start with the Basics

Websites are now the storefront of most businesses. It used to be billboards, newspapers and then television ads, but now many consumers find you online. So it’s important to have a user-friendly site that funnels potential clients through the buying experience. It’s not unlike how grocery and department stores are set up in that you walk through the store to get essentials, then back through everything again before being shown the “add-ons” at the checkout. You should find  out what your visitors want, get them there quickly, then take them through the desired path while still serving their needs.

  • Planning Meetings : planning up front will decrease development time (and therefore cost) and get you the site you want.
    • Who is the audience(s)?
    • For each audience, “where do they itch?” Or what do they want/need to find on your site?
    • What do you want them to do right now? What’s the call to action?
  • Development
    • What CRM? WordPress? Drupal? A specialized CRM that’s built for your industry? Custom build? What’s the best fit for your business or organization?
  • Hosting
    • There are many criteria for hosts including cost, operating systems, server specs, bandwidth speed and limitations, and many, many more.
    • Choosing a good host can be a determining factor when Google and other search engines rank your site.
  • Domains
    • Pick a domain that matches your business name for the primary domain, then you can select “vanity” domains for landing pages
      • For example, my DJ business is BeLoudEntertainment.com, but I also own BismarckWeddingDJ.com.
    • OWN YOUR DOMAIN! This can be important when you want to move the website, or just to make sure the domain is handled correctly for updating.
    • Your domain name is just like your business name. Keep it safe!
  • SSL’s

Some Advanced Planning Tips

  • SEO (Search Engine Optimization)
    • Can be expensive
    • Can take a fair amount of time
    • Can be very punitive if “black hat” methods are employed, even to the effect of getting the domain shot WAY down the list
    • Is affected by proper titles, descriptions, keywords, page content, page layout, links (inbound, outbound and internal), page load speed, server response speed, and more.
  • Digital Marketing
    • Social Media sites like Facebook, Twitter, LinkedIn and YouTube are critical in sending good traffic back into your website. Use them correctly and often.
    • PPC – We didn’t really talk about this on the podcast, but a good Google AdWords or LinkedIn campaign can be a great way to generate leads
    • If you really want to make a splash, there are large volume marketing pieces like Spotify or other campaigns that can be fired up, but most have a minimum spend.
  • Security
    • Make sure the site is backed up and has some security apps or plugins monitoring the site. This is critical when, not if, something bad happens.

There were so many other items to discuss on this podcast, but in many cases it’s better to discuss in person or over the phone. If you have questions on developing a new website, or would like to discuss in more detail, please call 701-214-6271 or contact BeBizzy Consulting and let’s find out how we can drive more customers to your website.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!